Speaking of global numbers, in 2018 electronic sports have captured more than 395 million people watching the content of professional gamers. The projection is that this number will jump to 580 million viewers in 2021, almost twice in a short period of time. And the market explosion is leading to a whirlwind of transformations.
This type of material begins to populate the programming of TV channels. Entertainment giants are looking for us for proprietary content productions. Traditional sports clubs, such as Corinthians, Flamengo and Santos, are led to form competitive teams in the main modalities. Brands like NET, Burger King, Gillette and Redbull find their space in the sector and contribute with diverse contents: new programs and competitions.
The national scenario has already moved US$ 21 million in investments last year. For the next three, it is projected that the figure will practically double. Discussing the direction of the market and the winning bets for the next 5-10 years is extremely important in order to foster new opportunities and achieve this prediction.
This is the main proposal of Esports BAR Cannes - of which I was chosen mentor and member of the South American board -, that happens this week in France. Considered to be the largest business round of the world's competitive e-business marketplace, it brings together more than 600 entrepreneurs and mentors from 40 countries, both in the non-endemic and eSports markets, to discuss trends and present innovative visions of how to expand the industry.
With all the changes in the sector in 2018, and the latent potential of the Brazilian public - faithful and passionate, who consume products and services related to eSports daily - our presence is more than required in world-renowned events. So the invitation for me to speak in this event was more than natural.
We will show that the first steps have been taken and we are on the right track. We have the possibility to capture new and bigger investments, consequently increasing the revenue generated and developing the market. There is a sea of possibilities to be explored. The challenge is to identify them and devise appropriate strategies to maximize their potential.
Leo De Biase
Leo De Biase is CMO of BBM and CEO of ESL Brazil. He has 20 years of experience in the areas of games, sports and technology; and has the mission of strengthening the national market. The executive also had four years of experience in NVIDIA, in addition to bringing experience from major companies in the industry, such as Bigpoint and Level Up! Games. Former professional player of CS 1.6, De Biase pioneered the "Lan Houses" segment in Brazil