QUI 5 DE DEZEMBRO DE 2019 - 19:31hs.
Brazilian bank change advertising policy

Caixa to prioritize sponsorship of grassroots sports and community groups

The president of Brazil, Jair Bolsonaro, said that the social insertion of people with disabilities through sport is one of the investment fronts of the federal government. According to the president of CEF, Pedro Guimarães, who visited the Center for Initiation to Sport (CIE) in Rio Branco, the bank intends to change the sponsorship policy and will prioritize support for grassroots sports and community groups instead of football clubs.

In his Twitter account, Bolsonaro made reference to the investments of Caixa Mais Brasil, which will allocate funds from Caixa Econômica Federal (CEF) to the initiative.

Last week, the president of CEF, Pedro Guimarães, was in Acre and said that the bank intends to change the sponsorship policy.

According to Guimarães, who visited the Center for Initiation to Sport (CIE) in Rio Branco, Caixa will prioritize the sponsorship of grassroots sports and community groups.

CIE received R$ 5.7 million (US$1.55m) from CEF for the construction of a sports complex where it trains a team of wheelchair users. At the sport venue, they train athletes of basic categories of the Olympic and Paralympic federations.

Through his account on Twitter, President Bolsonaro stressed that inclusion of people with disabilities in sport is one of the fronts of investment that Brazil will follow.

Source: GMB / A Voz da Cidade