The rights period will run from July 1 this year until 2022 and include hospitality, online and offline integration into DFB communications, the use of associated logos and social media integration.
The agreement will also grant bwin exposure in the third-tier 3. Liga, with its branding to feature on the sleeves of player’s jerseys, as well as inside teams’ stadia and across their various publications and online platforms.
Aside from marketing, the expanded partnership includes measures for bwin to work with the DFB on addiction prevention and integrity efforts. As part of this, the two parties will further develop their training and prevention programmes for gambling addiction and match-fixing.
“We are pleased to expand the existing partnership with bwin to include highly attractive competitions and together with our partner we will also focus on integrity and addiction prevention,” DFB managing director Denni Strich said.
Stephan Heilmann, who is responsible for the bwin brand in the DACH region, added: “We look forward to the matches of the national team and DFB Cup, both of which offer us an exclusive environment to present the bwin brand. The responsible handling of sports betting will also be a central theme for us, which we will work together to advance with the DFB.”
Source: GMB / iGaming Business
