SÁB 25 DE JANEIRO DE 2020 - 11:10hs.
Until Thursday

ICE London 2019 kicks-off today its biggest edition ever

ICE London once again exceeds itself to offer a must-attend event where leading firms exhibit the developments that will shape the gaming industry in the immediate future. With exhibitors from 66 nations, ICE London offers the most complete representation of international gaming. Sports betting, new markets and cyber security are expected to be some of the key topics. Latin America, including Brazil, generates great interest due to the advance of its markets.

“We have worked extremely hard to attract the very best in gaming and this year we have 612 brands drawn from 66 nations, occupying a record 44,500 sqm of net space.  No other exhibitions in our space can come close to delivering this quality covering all of the gaming verticals and in such numbers,” commented to GMB Kate Chambers, Clarion Gaming Managing Director, a few days after the begining of the show.

The net floor space has grown from the 2018 figure of 43,500sqm to 45,500sqm, an increase of just under 5%. This is part of a trend which stretches back to 2012, when the show floor comprised 22,500sqm.  Since then, ICE London has grown year-on-year and is now more than twice its 2012 size.

According to the organizers, the 2019 growth has, in part, been driven by sportsbook and igaming companies following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA). With a large market such as the US one experiencing a rapid opening, there was a significant demand for more companies seeking to satisfy this growing demand.

“Clearly, when you have the world’s biggest and the world’s most international gaming event, it will reflect the global industry in all of its formats; it’s one of the key attractions of attending ICE London and the reason why the attendance continues to grow,” added Chambers.

The Consumer Protection Zone, that was launched at ICE London 2018, has been given a new high profile home on the show floor. This year, it will serve as a focal point for all interested parties, including regulators, research agencies, treatment organisations and those commercial organisations that have harnessed the power of new technology to progress the social responsibility message.

“The 2019 edition of ICE VOX will be serving up something quite different this year, while still delivering what I believe to be the most comprehensive learning programme in gaming.  ICE VOX will feature 120 high profile, tier-one thought leaders delivering 40+ hours of business-centric learning,” also commented Chambers.

Following significant regulatory advances in Brazil and Colombia in recent years, it’s no surprise there will be a great deal of interest in those markets. And that’s why Clarion Gaming will be hosting a special LatAm Reception tomorrow (6th) at 18:00pm at the Hive theatre

Outside of the United Kingdom (138 exhibitors), Malta tops the league table of exhibitor nations with 60, followed by the United States (41) and Italy (23). The top 10 is completed by Taiwan (15), Germany (14), Bulgaria (12), Gibraltar (11) and Curaçao, Slovenia, Spain and Sweden (10 exhibitors each).

Source: GMB