MIÉ 24 DE ABRIL DE 2024 - 13:31hs.
Angelo Repoli, Director of AR Management Software

"Brazil can be a much bigger market than most of European countries"

With over 20 years of experience in the sector, AR Management Software entered the online gaming market in Peru at the end of 2018, the first step to expand its arrival in other Latin American countries. And in that strategy, Brazil stands out, after the recent legalization of sports betting. 'We have to exploit this new market, also bringing our technology and experience to Brazil,' comments to GMB Angelo Repoli, director of the company.

GMB: Ángelo, tell us about the origins of AR Management and what services do you offer in the international gaming market?
Repoli: The firm was born in Europe based on the experience of its team and under my leadership. I have been in the industry for more than 20 years. Since the foundation, we have changed a lot to develop what we are today. For such characteristics is that, we are sure, we are the best solution available in the market. We have a very complete sportsbook, as well as an integrated third party ready to reach the current demands. We are absolutely satisfied not only with the point of contact that we have from the web, but also with the internal operation. For the future, we will develop a large number of functions that will allow the final customer to have the best experience in terms of gaming.

Is Latin America now the main objective of the company?
One of our great objectives is precisely Latin America. We want to be present throughout the region. We are a company with very broad objectives, but also very marked. Likewise, we think that we possess all the characteristics to achieve repercussion in a good part of that continent. Of course, such planning includes a strong investment in several countries.

In which countries of the region do you already work and how has been the experience with your products?
Currently we work directly in Peru, market that we entered in November 2018 and we have 6 agencies distributed in different districts of the capital of the country. And we are also suppliers of several websites that operate throughout Peru.

What difference do you find between the Latin American and the European market where you work for 20 years?
Regrding sports betting, Latin America is an emerging market, which is why it calls our attention. The European market is now much more closed and it is more complicated for new operators to enter there. For this reason we have chosen to move all our resources in Latin America and Africa, where we also work with several national operators.

Brazil has just legalized sports betting. Have you followed that process closely? Does that action modify your expansion plans?
We are aware of the new Brazilian law for sports betting. Obviously this will enlarge our expansion plans in the South American continent. Brazil is one of the largest countries in the world and with a rapidly expanding economy. We have to exploit this new market, also bringing to Brazil our technology and experience.

What kind of market do you think the Brazilian one can become in terms of size or income generation?
The size of the Brazilian market can be huge and this can obviously generate large revenues for the gaming and sports betting industry. I think it can be much bigger than most of European countries.

What advice would you give to those who must regulate the sector in Brazil? According to your experience, what is the best model to attract foreign companies?
I believe that they should exploit to the maximum the economy that this industry can create, facilitating the entry of foreign companies and the possibility of opening many betting houses throughout the country. I do not want to talk about a specific model but I think the best would be what catches the attention of these companies offering good possibilities for independent investments or collaborations with local companies.

You have participated in the last editions of the main fairs of Argentina, Colombia, Peru and other countries. How did you feel the impact of your company on those events?
Yes, we have participated in many events throughout South America, such as Colombia, Buenos Aires, Santo Domingo, Cancun, Lima and others. I think that fairs are like an advertising window where the most important companies have to take part. Sometimes agreements are not closed during the event itself but it is a place with a large audience, which allows to know the brand and the company. For this reason we are always present in all the most important events of the continent.

Would you be interested in participating in the Brasilian Gaming Congress (BGC) 2019 in Sao Paulo?
Of course. The congress is already in our programming and we hope to find there all the people who are interested to know us and discover all our services and the opportunities to invest in the sports betting market.

Source: Exclusive GMB