JUE 28 DE MARZO DE 2024 - 19:48hs.
NBA League Pass

With sports betting in sight NBA to offer 10-minute view pass for games

NBA 10-Minute Pass will provide fans the option to purchase 10 minutes of real-time access to live NBA games for US$0.99 by tapping “Watch” from any game page on NBA.com or within the NBA App. The move has as one of its main motivations the legalization of sports betting in the US. “Segments of games may be interesting to different consumers and this will certainly play a big part in sports betting,' said Scott Kaufman-Ross, NBA Senior VP for fantasy games.

NBA Digital, co-managed by the NBA and Turner Sports, announced the launch of NBA 10-Minute Pass on NBA League Pass beginning Saturday, March 16. NBA 10-Minute Pass will provide fans the option to purchase 10 minutes of real-time access to live out-of-market NBA games for US$0.99 by tapping “Watch” from any game page on NBA.com or within the NBA App. As part of the new offering, fans can watch as many live games as they choose during the 10-minute window.

According to the American press, the idea has as one of its main motivations the legalization of sports betting in the United States. That's because games, including the ability to buy only the 10-minute segments, which are already broadcast on international betting platforms, are expected to hit the US soon.

"Content and sports betting integration will happen sooner or later. Segments of games may be interesting to different consumers and this will certainly play a big part in sports betting," said Scott Kaufman-Ross, NBA Senior Vice President for fantasy games.

“NBA 10-Minute Pass offers unprecedented flexibility for fans to watch live NBA games when it is convenient for them,” said Chris Benyarko, NBA Senior Vice President, Direct to Consumer. “This new offering on NBA League Pass is an important step toward reaching and engaging the widest possible audience.”

“We’re committed to providing choices within our NBA League Pass product, and this new feature offers even more options for our passionate fans,” said Mark Johnson, SVP/GM Digital, Turner Sports. “With the launch of this 10-Minute Pass, fans can watch live NBA games on their time. We’re excited to partner with the NBA as the first major sports league to open up this live digital opportunity.”

Source: GMB