The city of Januária, in the north of Minas Gerais, lived a different day with the inauguration of Intralot Brasil's first store. The space located at 300 Raul Soares Square in the city center is part of one of the company's Strategic Plan initiatives for 2019/2020, which includes the opening of other stores in the state of Minas Gerais.
For the inauguration Intralot promoted several activities around the city to invite the bettors to know the new place. "We held an event to greet people entering the facility that day. We also promoted a caravan along with teams of mototaxistas in the city, as well as promoting the store by distributing flyers in the downtown area," said Ana Martins, Intralot’s Marketing Coordinator.
The bettors who visited the new store could take advantage of the good structure of the place with tables, chairs and air conditioning so that the bettors feel comfortable and can make the most of the experience and fun that the games provide.
Intralot Brasil informed that in the store will be offered only the games developed in partnership with Loteria Mineira and that are already famous among the population like Keno Minas, Multplix, Minas 5, Totolot, Totogol and Speed Race.
According to the company there is no intention that, as is done in lottery houses, the store offers other services than the sale of legalized games currently in the country. Intralot states that the store has a clear focus on the bettor.
"It's a gaming-focused store designed for people who like to bet and win rewards. That is why we provide an environment that makes bettors feel at ease," Martins concludes.
Source: GMB
