The first topic analyzed by Loaches is the recent legalization of Argentina’s Buenos Aires province, a move that he considers will generate a high demand for sports betting licences. “This is a part of the world where passion for sport runs deep – no more so than with football.. Buenos Aires has now become part of this rapidly growing list of regulated sports-betting markets on the continent.”
Regarding the experience of the company in other countries of the region, he mentions Colombia: “We’ve been in that market for two years now with Corredor Empresarial, the country’s largest operator, and have seen first-hand that sensible legislation which protects consumers while allowing opportunities for growth has worked wonders.” And he considers that it would be a good model to follow. “Colombia has been a pioneer in the regulation of online gambling in Latin America – and they’ve been able to take advantage of other regulations while applying more scope, which has proven to be a very smart move. Alongside creating the conditions for a dynamic market, the Buenos Aires regulators would do well to follow the examples set by Coljuegos.”
When mentioning Brazil, Loeches highlights the potential of the country’s market due to the passion that its habitants have for the sport and mentions a specific feature: “Other key markets, especially Brazil, are known for a special focus on sports with a significant local profile, such as beach volleyball and futsal.
Finally, he mentioned the expectations generated by some markets close to becoming legal: “Peru certainly looks to be taking steps in the right direction, and we hope to see concrete progress in that market over the coming months. Meanwhile, other jurisdictions in the region continue to explore the possibilities of introducing online regulation, including Brazil.”
Source: GMB / SBC Americas
