MAR 23 DE ABRIL DE 2024 - 11:45hs.
Leonardo Improta, Golden Race’ Sales Latam

"We have already considered our development in the Brazilian market"

As a leading company in the development of products and solutions for virtual betting, Golden Race participated with great success in FADJA last week. Leonardo Improta, Sales Latam of the company, does not hesitate to qualify as very positive the last edition of the Colombian fair, where Golden Race received a large number of interested in its developments. While it prepares its participation in next BgC in Sao Paulo, the firm says to be prepared to enter the Brazilian market.

GMB: What impact did you feel Golden Race had in FADJA?
Leonardo Improta: Fadja has always been a success for Golden Race in previous versions, the organization and structure are ideal. Golden Race received many stakeholders from several Latin American countries that have already booked meetings in advance through our website, which has been a great support to provide good service, clarify details and close deals. It is always important to participate in Fadja, it has a good impact in all Latin American countries.

Did you notice a growth in the number of visitors and stakeholders that visited your stand during the show?
Yes, in addition to the increase in the number of visitors, we increased the number of contracts per visitor received compared to the previous year. Many already know our products because of our expansion in the market. We have grown constantly in several regions and for this reason we have received the visit of many businessmen, of different sectors, interested in our platform.

Which product / service received most of the queries or interest from visitors?
Actually, our star product is 3D football, but not only for its excellence and international success. Golden Race has succeeded in developing products and solutions for virtual betting. Our platform has a great variety of games and a safe and intuitive BackOffice and administration is a very important factor.

How did you notice the fair in general compared to previous editions?
Fadja has the participation of the big companies in the gaming industry and it is an opportunity for small and large businessmen to have quality products, to know the news of the international market and to close important deals.
In particular, in this edition, novel products were presented and there has been much discussion about online platforms and growth of the Latin American market. Previous versions had focused on the very positive work that Coljuegos has achieved in Colombia, which serves as an example for many countries, where they have fought for the connection of 100% of the casinos' machines that are now a reality.

Would you rate Golden Race's participation as positive and successful?
A total success, it is a pleasure to receive visitors at our stand, present our news and meet all the needs we have raised. Golden Race is improving its platform day by day, adapting it to the different operating models and businesses that exist, so we can be shielded so that our product fits with all the profiles of local and online platforms.

What is the next fair or event in which the company will participate in Latin America?
We have already confirmed our presence for PGS Peru Gaming Show from 06/19 to 06/20 and then we will be in Brazil from 06/23 to 06/25.

How do you see the advances of the Brazilian market during these times? Do you have future development plans in Brazil?
I believe that Brazil is a giant market that, if it follows the regulatory examples of other countries, will greatly support the development of Tourism, foreign investment and the generation of employment. In addition, the income received from taxes will help the country in its development. I understand that the authorities have already shown their attention and willingness to open that market with the recent Law, but everything has time for study and adaptation, and this is a novelty for the Brazilian market.
In Brazil, of course we have already considered our development and we are ready, our platform already has the option of Portuguese Br language, we have professionals studying the national sport and we are ready for regulation. All our products are adaptable, we have several licenses in many parts of the world.

Fuente: Exclusivo GMB