"It is with great satisfaction that we announce 1xBet and Bodog as new field sponsors in the Brazilian Series A - 2019. Highlights among the betting sites, and a new feature in the Brasileirão this year, brands (1xBet and Bodog) will be present on the boards field, three-dimensional rugs in all games and LED animations on live broadcasts on TV," explains Sport Promotion to Games Magazine Brazil.
In addition to static boards, the brands can explore LEDs with animated inserts depending on the schedule they choose to do. 1xBet and Bodog can also deal directly with clubs about individual actions.
1xBet is an international company with more than 10 years of experience and is one of the most developed in the betting industry. 1xBet works in a wide range of markets offering pre-games and live games bets and accepts more than 250 payment solutions worldwide with additional customer support in more than 30 languages.
The company offers 24 hours of casino, slot machines, and also develops own brand solutions and products exclusive to betting operators, in addition to an extensive affiliate program. In 2018, 1xBet was named International Presenting Partner of Italy's Series A until 2021, covering Europe, Africa, the Middle East, North Africa and the Americas, and permanently sponsored major sporting events of worldwide interest.
On the other hand, one of the leading online gaming and betting platforms, Bodog also came with everything to win the Brazilian audience, marking its presence in the main national passions. As part of this effort, the site has also become a supporter of local Brazilian football. Bodog was for the second year in a row sponsor of the Brazilian Cup and was present in the Paulista Championship final, placing its brand on the publicity boards at recent match between Corinthians and São Paulo, at the Timão Arena in Itaquera.
In poker, there are many attractions offered by Bodog for Brazilian players. Firstly, the platform allows to play on the anonymous tables of the site, thus preventing players from using software to use rival statistics.
Last February, the competitive process regarding the exploitation of the static advertising boards for the Brazilian Serie A Championship was closed. Following the best practices of Governance and Compliance, the process was conducted by the consulting firm Ernst & Young with total independence.
The winner of the process was the consortium formed by the companies Sport Promotion and Ecotonian, chosen from the deliberation of the clubs of Series A. The clubs validated the stages of the process, as well as the choice of the best proposal for the exploitation of the mentioned rights.
The agreement signed with the Serie A clubs and the CBF (Brazilian Football Confederation), in a lawsuit conducted by Ernst & Young, guarantees the consortium SportPromotion International the exclusivity in the sale of the properties of the Brazilian Championship arena. This contract starts immediately and has a minimum term of 5 years. The arena properties will be displayed in more than 300 matches broadcast live on Rede Globo, Sportv, Turner, Pay Per View and Streaming.
The partnership with the Serie A clubs can have different formats, involving actions in the field, in social networks, branding, promotion, public relations and institutional relations, an effort that aims to generate not only an audience but greater engagement for brands. The partnership between the Serie A clubs, the CBF and Sport Promotion International establishes a new level in the relationship between brands and properties, with the clear objective of changing the scenario of national sports marketing and Brazilian football on a global level.
Sport Promotion is one of the most traditional and leading firms of the market in Brazil. Specializing in the commercialization of commercial rights for sports competitions, event organization and strategic consulting, it has 36 years in the market with extensive experience and important achievements in the professional sport of Brazil.
Recognized in the market for excellence in quality, Sport Promotion advises its clients on the complete elaboration of events, including tables and games schedule, promotion, logistics, production, capture and distribution of images of the competition, with extension for the commercialization of rights and international duties.
Source: GMB
