In an interview published by Casino Review, Michael Pollock talks about the role of Spectrum Gaming Group as the only Global Advisory Partner working with Clarion Gaming on ICE North America. “Spectrum has worked with Clarion Gaming in areas ranging from providing insight into political and market trends, recommending speakers and identifying and assessing emerging geographic areas.”
“We have worked with Clarion Gaming in disseminating the word that ICE North America needs to be on the calendar for any professionals who seek to understand the future of gaming in the world’s largest gaming market. We have leveraged our contacts and our marketing channels to get that vitally important message across,” he added.
Regarding his short- and long-term aspirations for ICE North America, Pollock also said: “They are identical: The ICE brand, and the commitment that Clarion Gaming puts behind it, send a clear message to the market that this is a must-attend event and we will continue to support that message and to provide any advice or other form of support to Clarion Gaming in both the short- and long-term.”
And he also underlines a key element in terms of ROI. “The gaming calendar is admittedly quite crowded, so gaming professionals, including regulators, suppliers and investors, must choose carefully which events to attend to get the best return on their respective investments. Within that menu of options, ICE North America is clearly leading the pack.”
“Clarion Gaming’s ability to bring together all of the gaming verticals as well as the sports associations and federations together under one roof is one reason why this conference is destined for success. Attending or exhibiting at a gaming conference requires the same calculation as any investment: What will be the likely return on that investment? Having so many viewpoints gathered in one location ensures that the ROI will be positive,” Pollock concluded.
Source: GMB / Casino Review
