LUN 6 DE MAYO DE 2024 - 12:23hs.
Lawrence Levy

Novomatic Global Sales Manager to be Ainsworth CEO

Novomatic informed this week that the company’s Vice President of Global Sales, Lawrence Levy, will take on responsibility for Ainsworth Game Technology in the position of CEO. Jens Einhaus will take over Novomatic sales duties for Europe and the Americas, while Sonya Nikolova will be responsible for Africa and Asia.

“We are proud to announce that Lawrence has been named by the Executive Board of Ainsworth Game Technology's as the new CEO. We are convinced that Lawrence will lead the company back to its path of success of the past,” says Harald Neumann, CEO of Novomatic AG.

Novomatic took over approximately 53% of Ainsworth, becoming the majority stakeholder of the Australian firm. Not only that, Novomatic is a strategic partner for sales and technology, with the goal of strengthening both companies and increasing market shares.

“We will continue to have a great deal of contact with one another in the future and are looking forward to working together with Lawrence,” Neumann commented.

Lawrence Levy has been active in the gaming industry for over 37 years. In 2009, as Novomatic entered the South American market, he became the General Manager of Crown Gaming Peru, responsible for Novomatic Group activities in South and Central America. On February 1, 2017, he accepted the position of Vice President of Global Sales at Novomatic. In this position, Levy focused on the further development and sale of the comprehensive product portfolio, making a significant contribution to the current development of new markets in the Americas, Africa, Asia and Australia.

Lawrence Levy’s responsibilities as Vice President of Global Sales will be split. Jens Einhaus will take on the responsibility for sales in Europe and the Americas, while Sonya Nikolova will be responsible for Africa and Asia.

Source: GMB