It should be noted that the contract with Betfair was for three seasons, while in Spain it is speculated that this time it would be for the next five years. 1xBet will be able to collaborate with image rights and its panels will be visible in the Camp Nou stadium. They will also create marketing campaigns with the players.
Betfair will continue sponsoring Sevilla club in Spain (it has presence in the training shirt, in the sleeve of the official uniform and in the press conferences) but decided not to renew with the Blaugrana team because "the current climate against advertising does not invite to be able to assume the enormous investments that are required for agreements of these characteristics," as the company explained exclusively to the site Infoplay.com.
The strategy of sponsoring high level football leagues by 1xBet now adds the powerful Barcelona, champion of LaLiga in Spain for the eighth time in eleven years and semifinalist of the Champions League. In addition to Barsa, the company sponsors the clubs Tottenham Hotspurs and Cardiff City, of the English Premiership, was named "International presenting partner" of the Italian Serie A until 2021, has an agreement to support the tournaments of the Confederation of African Football and, since last Sunday, it is present in the Brasileirão 2019.
"While operators like Bet365, William Hill or 888sport.es opt for sponsorship of not so important football teams, far from the millionaire contracts that could unite them with the big clubs of La Liga Santander or the Premier League, a large number of Asian, African and Eastern European operators see how the visibility that an agreement with a European first level club like FC Barcelona can bring them, getting to reach the communication requirements that their brand requires," explains Infoplay.
The Russian bookmaker is one of the best-known brands in the online gaming industry. The company was founded in 2007 and quickly established a leading position in Eastern European countries before expanding into a broader European region. The site is constantly expanding its global customer base and product offerings as it rises to the highest steps of the international betting industry.
This kind of partnership will help 1xBet expand its reach and scope across Europe, Africa, the Middle East, North Africa and the Americas. Company already enjoys a strong following and is currently in the top three most-visited betting and gaming websites in the world with over 1,000 markets.
1xBet is growing rapidly and evolving according to the latest industry trends, constantly improving the usability of the site and integrating new solutions. The bookmaker has a wide range of other betting opportunities covering TV games, lotteries, live casino games and more - about 20 additional bets in total. The sportsbook 1 includes more than 1000 exciting events every day from more than 70 modes and boasts a wide variety of markets.
Source: GMB
