Huge presence of Brazil in Juegos Miami 2019 agenda

On Wednesday 29, Alexandre Manoel, Secretary of Evaluation of Public Policies, Planning, Energy and Lotteries (SECAP) will participate in the panel "Regulatory News: Argentina, Brazil, Colombia" to provide an overview of the progress of the regulation of sports betting and the concession of Lotex, moderated by Karen Sierra (GLI’s Director - Government Relations and Business Development, LatAm and the Caribbean).

That same day, Luiz Felipe Maia, Founding Partner of FYMSA Abogados, will be a prominent part of the panel " What to do when it’s not all black and white: Introducing regulation in a sustainable way."

Later, one of the popular round tables per country will be dedicated to Brazil. There, Hugo Baungartner (COO, RCT Gaming), Itamar Pereira (Technical Manager, Secretariat for Public Policy,Planning, Energy and Lottery Evaluation -SECAP-), Waldir Marques Jr. (General Coordinator of Awards and Draws Governance, Secretariat for Public Policy, Planning, Energy and Lottery Evaluation -SECAP-), and Peter Nolte (Director, Patagonia Entertainment) will receive entrepreneurs interested in the situation of the country.

On Thursday 30, Pedro Lucas, Director of Apostaonline.com, will participate in the panel "Affiliate 101: What are they? How do they work? And, more specifically, how do they work for you?" along with Victor Arias himself, among others.

Next, the panels of the Agenda confirmed with the participation of Brazilians:

10.30am – 11.45am
Regional Update: Argentina, Brazil, Colombia

• Front page! Which markets have regulated or are opening up in 2018 – 19?
• Once regulated, what are the challenges of modernising regulation to accommodate new verticals?
• Will Latin America need more cross-border unification as more markets regulate online gaming?
• What impact does the rate of taxation applied to online gambling have on land-based operations?
• Collaboration is the name of the game: Encouraging dialogue between regulators and operators, and regulators and legislators for a sustainable market.

Moderator: Karen Sierra, Director - Government Relations and Business Development, LatAm and Caribbean, GLI
Alexandre Manoel, Secretary of Economic Development, Secretariat for Public Policy, Planning, Energy and Lottery Evaluation (SECAP)
Sebastián Vivot, Head of Modernisation and Information Technology, Lotería de la Ciudad de Buenos Aires

Representative, Coljuegos
 

12.15am – 1.30pm
What to do when it’s not all black and white: Introducing regulation in a sustainable way

• Striking the balance: How to introduce regulations flexible and effective enough to reduce the reach of the illegal market.
• Keeping pace with the ever-advancing technological world of gaming.
• Technology as a regulatory aid: Creating a system of interconnection to distinguish between legal and illegal operations.
• Legal sanctions – what constitutes a sufficient deterrent for illegal operators?

Moderator: Cynthia Fragoso, President, The Responsible Gambling Foundation
Jose Ortiz, Presidente, CONAJZAR
Luiz Felipe Maia, Founding Partner, FYMSA Advogados
Guillermo Olagüe Sánchez, Subdirector of Gaming Regulation, Ministry of Finance and Public Function of Spain
Susan O’Leary, CEO, Alderney eGambling
Miguel Ochoa, President, AIEJA
 

3pm – 4.45pm
Country Roundtables:

Argentina

• Sebastián Vivot, Head of Modernisation and Information Technology, Lotería de la Ciudad de Buenos Aires 
• Matias Lanusse, President, ALEA

Brazil

• Hugo Baungartner, COO, RCT Gaming
• Itamar Pereira, Technical Manager, Secretariat for Public Policy, Planning, Energy and Lottery Evaluation (SECAP)
• Waldir Marques Jr., General Coordinator of Awards and Draws Governance, Secretariat for Public Policy, Planning, Energy and Lottery Evaluation (SECAP)
• Peter Nolte, Director, Patagonia Entertainment

Chile – Representative, Asociación Chilena de Casinos de Juego (ACCJ)
Colombia - Evert Montero Cárdenas, President, Fecoljuegos / Representative, Coljuegos
Costa Rica - Esmeralda Britton, President, Junta de la Protección Social
Mexico – Miguel Ochoa, President, AIEJA
Paraguay - Jose Ortiz, President, CONAJZAR
Uruguay – Luis Gama, President, National Lottery of Uruguay
 

10.45am – 11.30am
Affiliate 101: What are they? How do they work? And, more specifically, how do they work for you?

• What tools do affiliates use to drive depositing traffic to operators’ websites – web content, fan engagement and social media marketing?
• What does a valuable affiliate site look like visually? Features and functionality.
• Do you need a vertical-specific affiliate? Or, do you need different kinds? If so, how do you choose?
• Can your company afford to hire an affiliate manager? If not, can your marketing department take on the role?
• What due diligence would you need to carry out before working with them? Will they operate according to your responsibility guidelines?
• Breaking down the day-to-day: What does affiliate management actually involve?
• Maintaining strong working relationships: Payment, compliance and responsibility

Moderator: Mauro de Fabritiis, Socio, MAG
Michael Daly, General Manager – US, Catena Media
Victor Arias, Global Business Development Manager, Patagonia Entertainment
Pedro Lucas, Director, Apostaonline.com

To view the program from the Juegos Miami 2019, click here

Source: GMB