VIE 29 DE MARZO DE 2024 - 02:18hs.
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AGA launches Responsible Code for sports betting

The American Gaming Association has released the industry’s first-ever Responsible Code for Sports Wagering Advertising and Marketing, coinciding with the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA). “This code comes amidst the rapid expansion of legal markets in America,” said AGA’s CEO, Bill Miller.

Since PASPA was overturned last May, the breadth of business interests engaged in the sports betting ecosystem has expanded significantly, making it crucial for all involved parties to further our collective commitment to responsibility in gaming.

The code extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct. It is a part of a continual effort by AGA to discourage illegal gambling, including the for-profit promotion of illegal, offshore operators.

Bill Miller, President and CEO of the AGA, said: “This code comes amidst the rapid expansion of legal markets in America. In the past twelve months, seven new states began offering single-game legal sports betting, six states plus D.C. authorised legal markets, Tennessee’s legislature recently sent a bill to the governor’s desk and more than a dozen other states have active legislation that could lead to legal markets soon.”

“Together, we are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard,” Miller added.

In just one year since PASPA was struck down, nearly US$8 billion has been legally wagered on sports nationwide, US$3 billion of which was wagered outside of Nevada. In addition, more than 35 business partnerships have been formed between leagues, teams and gaming companies.

Source: GMB