BNDES and Minas Gerais State Lottery to participate in a panel at BGC 2019

On June 24, in the panel " Lotteries in Focus: What Will Be the Role of Federal and State Lotteries in a Newly Regulated Market?", Alburquerque will give details on the situation of the often delayed concession of the Exclusive Instant Lottery (LOTEX), while Moreira will talk about the importance of the National, State and Private Lotteries, their roles in the regulated market and the maintenance of the social transfers by them.

Edson Kikuchi, Development Director of Bandeirantes Grupo, confirmed his presence as moderator in the panel "Gaming Advertising & Marketing in Brazil: Restrictions and Opportunities for Growth". That same day other speakers join different panels, such as Pedro Cortés, Senior Partner in the international studio of Lawyers Rato Ling Lei & Cortés (panel "Casino Congress: Examining the Opportunities and Barriers to Entry for Casinos in Brazil") and Cynthia Fragoso, Member of AIEJA (panel "Responsible Gambling in Land-Based and Online Operations: Educating Your Customers on Safe Play").

At the end of the day, Witoldo Hendrich, General Manager Brazil from Online IPS and Luiz Felipe Maia, Partner at FYMSA ADVOGADOS will speak in the panel " Sportsbook Workshop: Practicalities of Setting up a Sports Betting Platform in Brazil" together with Sérgio Alvarenga, Chairman of the Board, Intralot Brasil.

On the third and last day of the event, another key visit will have double activity. Vinicius Lummertz, State Secretary of Tourism of São Paulo and former Minister of Tourism, Government of São Paulo, will be in charge of giving the message of welcome and the opening speech " Levelling the Playing Field for a Strong Gaming Market in Brazil". Then, Lummertz himself will be moderator and speaker in " Legislator’s Debate: Taking the next steps to a regulated market in Brazil" with Alexandre Manoel, Secretary, Secretary of Public Policy Evaluation, Planning, Energy and Lottery (SECAP).

Karen Sierra-Hughes, Director of Latin America and Caribbean Government Relations and Business Development of GLI and Óscar Madureira, attorney for Rato Ling Lei & Cortésse, join the panel  Building Transparency: How to Construct a Regulatory Body Which Allows for Cross-Industry Dialogue". Also, Filipe Rodrigues, General Director, Institute for Governance and Integrity in Sport, will participate in the debate that closes the Congress: " Using Gaming to Tackle Inequality in Brazil".

Since its first edition in 2013, BgC has played a key role in collecting relevant players, investors and legislators to explore the potential of the Brazilian gaming market and how best to prepare them for as soon as it becomes regulated. The 2019 edition offers unparalleled insights into government progress since the legalization of fixed odds sports betting in 2018, as well as discussions examining the efforts of the Ministry of Tourism to introduce Integrated Resort Casinos into the country.

BgC is Brazil's most respected gaming industry congress, providing unrivaled access to ministers, federal deputies, senators and local governors working to regulate this rapidly growing jurisdiction. With fixed odds sports betting, integrated casino resorts and privatization of lotteries under discussion in the Brazilian government, 2019 marks a true turning point in this vibrant emerging market. The event will be held at Tivoli Mofarrej in São Paulo and to register or become a Sponsor / Exhibitor, see all information on the official BgC website: www.brasiliangamingcongress.com .
 

Preliminary agenda (to May 16):  

16:00 – 20:00 Registration Open & Badge Collection

19:00 – 21:00 Opening Drinks Reception - Tivoli Mofarrej Hotel (Pool Area)
 

09:00 – 09:15 Opening Keynote: Roadmap to gaming regulation in Brazil – timeline, nature and government intentions

09:15 – 11:00 Lotteries in Focus: What Will Be the Role of Federal and State Lotteries in a Newly Regulated Market?

• Sale of LOTEX concession – possible outcomes and its effect on Brazilian gaming
• Evolving role of CAIXA and its impact on the industry
• State, National and Private Lotteries and their role in a regulated market
• Maintaining social & cultural lottery funding: How to continue Caixa’s social impact in the post-privatisation market

Speakers:
Thierry Pujol, International Consultant, Member of the Hall of Fame of Lottery Industry
Guilherme Albuquerque, Head of Department, BNDES
Ronan Moreira, General Manager, Loteria do Estado de Minas Gerais (LEMG)

11:30 – 13:00 Gaming Advertising & Marketing in Brazil: Restrictions and Opportunities for Growth

• Examining existing gaming advertising and how this may change
• Affiliate marketing: the key to a fast-growing, competitive industry
• TV, print, radio & online: What will the restrictions be?
• Partnerships between sports teams and sportsbooks: stimulating growth for both sides
• Sponsorships & advertising – opportunities and restrictions
• Cross-industry dialogue to ensure sports integrity
• Educating players on how to gamble safely

Moderator:
Edson Kikuchi, Diretor de Desenvolvimento, Grupo Bandeirantes
Speakers:
Cristhian David Villa Gomez, Online Manager, Corredor Empresarial S.A.
Lorenzo Caci, Director Business Development and Strategic Partnerships, SportRadar
Alessandro Valente, CEO, SuperAfiliados

14:30 – 15:30 Casino Congress: Examining the Opportunities and Barriers to Entry for Casinos in Brazil

• What do major casino operators think of the opportunities in Brazil?
• Practical challenges of investing in Brazil
• Examining the most appealing opportunities for international investors
• What will gaming regulation need to ensure this is a high-value opportunity?

Moderator
Rob Heller, CEO, Spectrum Gaming Capital
Speaker:
Pedro Cortés, Senior Partner, Rato Ling Lei & Cortés

16:00 – 17:00 Responsible Gambling in Land-Based and Online Operations: Educating Your Customers on Safe Play

• Upcoming regulatory requirements for Responsible Gambling
• Following European examples – technological and operational best practice
• Differences between RG safeguards in online and land-based gaming
• Creating a healthy, sustainable market of casual & VIP players
• RG solutions for casino and sports betting

Speakers:
Joseph Levy, CEO, PMU Brasil
Cynthia Fragoso, Member, AIEJA

17:00 – 18:00 Sportsbook Workshop: Practicalities of Setting up a Sports Betting Platform in Brazil

• Practical information on doing business in Brazil for international operators
• Advice for entry into the space for non-operator Brazilian businesses
• Brazilian player profile: What you need to understand
• Appealing to the local market: What do fans expect?
• What to look for in a solution provider
• Local and international partnerships for building a strong foundation

Speakers:
Sérgio Alvarenga, Chairman of the Board, Intralot Brasil
Witoldo Hendrich, General Manager Brazil, Online IPS
Luiz Felipe Maia, Partner, FYMSA ADVOGADOS

09:00 – 09:20  Welcome Address and Opening Keynote: Levelling the Playing Field for a Strong Gaming Market in Brazil

Why 2019 is the most important moment yet in the history of Brazilian gaming, and how the industry can bring significant improvements to Brazilian society

Speaker:
Vinicius Lummertz, Secretario Estadual do Turismo de São Paulo e ex-Ministro do Turismo, Governo de São Paulo

09:20 – 10:30 Online Operators’ Panel: Creating an Attractive Proposition for International Investment

• Your opportunity to impact Brazilian gaming regulation – what do the regulators need to know?
• Tax models and their potential impact on operators
• Number and cost of gaming licences – how to attract international investment while ensuring a competitive market
• Practical concerns; where should you base your servers? Do you need a Brazilian HQ? What restrictions will be placed on international operators?

Speakers:
Pierre Tournier, Head of Government Relations, Remote Gambling Association
Rui Magalhães, CEO, Estoril Sol Digital
André Gelfi, CEO, Suaposta,
 

11:00 –13:00 Legislator’s Debate: Taking the next steps to a regulated market in Brazil

• Fixed-odds sports betting: timescale and framework of legislation
• Integrated Resort casinos – Brazil’s ‘New Oil’?
• Licensing & tax structures
• National and international operators – who will have priority?
• Practical concerns: Player protection, sports integrity and AML
• Sponsorships and advertising for operators
• Online operators in focus: practicalities of running a site in Brazil

Moderator and Speaker:
Vinicius Lummertz, Secretario Estadual do Turismo de São Paulo e ex-Ministro do Turismo, Governo de São Paulo
Speaker:
Alexandre Manoel, SECAP

14:30 – 15:30 Building Transparency: How to Construct a Regulatory Body Which Allows for Cross-Industry Dialogue

• Getting your voice heard: How should the regulator work with operators to ensure a positive relationship?
• Do operators need an independent association to effectively communicate their needs?
• Role of the regulator in ensuring sports integrity
• Combatting money laundering and tax evasion
• Case studies from other newly regulated jurisdictions

Speakers: 
Alberto Alfieri, COO, Bet Entertainment Technologies
Russell Mifsud, Gaming industry specialist - Associate Director, KPMG
Karen Sierra-Hughes, Director of Latin America and Caribbean Government Relations and Business Development, GLI
Óscar Madureira, Lawyer, Rato Ling Lei & Cortés

16:00 – 17:00 Closing Panel: Using Gaming to Tackle Inequality in Brazil

Gaming represents a huge opportunity not just for industry stakeholders, but for the Brazilian people at large. By using tax revenue effectively, government can have an enormous positive impact on the lives of the population. Education, Health and Infrastructure – find out the key ways that gaming can have a positive impact on Brazilian society.

Speaker: 
Alexandre Manoel, SECAP
Filipe Rodrigues, General Manager, Instituto de Governança e Integridade no Esporte

Source: GMB