Recognized officially since 2010 as a mental sport by the International Federation of Sports of Mind (IMSA) and popular all over the world, poker already attracts more and more supporters throughout Brazil. With quality players, the country has become one of the world's leading online powerhouses.
PPPoker, one of the leaders in online poker games in the world, is the new sponsor of Cruzeiro. The company will print its brand on the back of the uniform’ shorts. The name of the betting company will be in Cruzeiro’s uniform until the end of the current season.
The brand on Cruzeiro’ shirt will debut in May 26th match against Chapecoense, in Mineirão, for the Brazilian Championship. PPPoker is present in more than 60 countries, being the most popular online platform of the type in Brazil. The company is part of the Elex Tech group, one of the largest gaming developers in the world.
PPPoker Cruzeiro League
In addition to the sponsorship agreement, the supporter will have another great news. Cruzeiro is the first football club in the world to create its own poker league! An exclusive online competition of the “celestial” club.
Once again getting ahead, Cruzeiro will have the Cruzeiro PPPoker League, where fans will be able to practice the sport that became a national fever in Brazil in an exclusive way. The League will feature competitions, promotions and live service 24 hours a day. There is also an exclusive website for the league, which can be accessed through www.ligacruzeiro.com .
With the introduction of the poker brand in the blue and white uniform, Cruzeiro takes another step in the internationalization of its brand. Responsible for closing the deal, the Commercial and New Business Director, Rene Salviano, pointed out that the team is known worldwide for its achievements in the field, but projects that the prestige will also come with innovative projects.
"It's another foreign brand we bring to Cruzeiro. We are further enhancing our brand with the joining of important corporations worldwide, as well as inaugurating a new commercial space in our uniform," he commented.
"Cruzeiro comes out the front again. We have brought to us a great partner in one of the fastest growing niche markets in the world. And the forecast for the Brazilian market is quite optimistic. To get an idea, the billing of virtual games in the country should jump from R$ 2.2 billion (US$535m) in 2017 to R$ 3.2 billion (US$780m) in 2022. We are seeking projects that are successful on the planet, bringing into our universe," he added.
“We are certain that the result of this cooperation will be unbelievable. We are also truly honored to develop this relationship with Cruzeiro, in our eyes the largest and most traditional club in Brazil," said Jiang Frank, PPPoker's Global Marketing Director. The PPPoker application is available for Android, iOS and Windows.
Source: GMB
