Specialized in sports betting in any modality, “Casa de Apostas” has just arrived in Brazil. Cruzeiro's Commercial and New Business Director, Rene Salviano, values the arrival of yet another international institution and highlights that the club is still in search of more commercial opportunities.
"Another great company that we are proud to bring to Cruzeiro. We continued strong with the objective of valorizing the brand of the club, adding important institutions in the world scenario to our team. We started to study the betting market more than a year ago, because we know the size of the potential of this branch," he commented.
"And we do not stop there. We are talking with other big companies, in order to develop new opportunities, monetizing Cruzeiro even more," he added. The debut of the company in the uniform of Cruzeiro was yesterday, in the game against Chapecoense, by the Brazilian Championship.
"The Casadeapostas.com group believes that sport is an important way of social inclusion and transformation. Values like respect and friendship are pillars of this sport that stirs the passion of millions of fans around the globe. In this way, we chose Cruzeiro Esporte Clube, a club of tradition and winning history, to represent our brand. And it is with such certainty that we hope that 2019 will be full of victories for this glorious club," said Hans Schleier, Marketing Director of the bookmaker.
Established in 2013 in Europe, “Casa de Apostas” is part of the “Casa de Apostas” Group, which has subsidiaries around the world, composed of a large technical staff and a huge customer base. With the approval of Law 13.756 / 18 by the federal government, which guaranteed sports betting in the country, the company settled in Brazil in April this year with the purpose of being one of the largest in the market.
Source: Games Magazine Brasil
