According to reports from local media the Philippine Daily Inquirer, the property will be developed and operated by Prime Asset Ventures Inc., a company run by Villar’ son, Manuel Paolo Villar, and its wholly owned subsidiary Vertex Entertainment and Resorts Corp.
Gold Coast Entertainment City, as the integrated resort will be called, will spread over between 10 and 15 hectares of land along C2 extension of Barangay Manuyo 2. In a letter to Las Piñas Mayor Imelda Aguilar dated April 4, PAVI and Vertex officials said that the property will include a casino, hotels, food and beverage facilities, retail space, and entertainment amenities, among others.
The resort will be strategically built not far from the Ninoy Aquino International Airport and will look to attract international gambling customers.
The April 4 letter describing the project further read that it will be designed to “convey a resort-like atmosphere.” Its accommodation options and attractions will include “nontraditional options to target a younger demographic of gamers and entertainment seekers,” it also became known.
The Villar family was among the interested developers who managed to obtain a provisional gaming license before Philippine President Rodrigo Duterte introduced a moratorium on new casino license applications in a bid to restrict the proliferation of gambling in the country.
With estimated net worth of around US$5.5 billion (Forbes: 2019), Villar is the Philippines’ richest man.
Source: GMB / Casino News Daily
