Maia will participate in the following panel:
First Day - June 24, 2019 - Monday / 11:30 a.m. - 1:00 p.m.
Advertising and Publicity of Gaming in Brazil: Restrictions and Opportunities for Growth
• Examine the existing advertising of the gaming sector and how it can change
• Affiliate Marketing: The Key to a Competitive Industry with Fast Growth
• Television, print, radio and online: What will be the restrictions?
• Partnerships between sports teams and bookmakers: stimulating growth on both sides
• Sponsorship and publicity in sports - opportunities and restrictions
• Intersectoral dialogue to ensure the integrity of sports
• Educating bettors about responsible gambling
Panelists
Bruno Maia, CEO, Agência 14 and VP Marketing, C.R. Vasco da Gama
Cristhian David Villa Gomez, Online Manager, Corredor Empresarial S.A.
Lorenzo Caci, Director of Business Development and Strategic Partnerships, SportRadar
Alessandro Valente, CEO, SuperAfiliados
Recently, Bruno Maia highlighted in Twitter the great participation that NetBet has been having in the partnership with Vasco da Gama, doing good activations, many promotions and still following the day to day of the Club. He also said he expects more and more involvement with Vasco and asked the fans also to adopt the company.
"It's really cool to see how NetBet got into Vasco and hugged it. Legal activations, a series of promotions, follow-up of the club's daily life demonstrating engagement ... We want more and more of this, not only sponsorship but this involvement. Let's embrace them too!" said Maia.
The sports betting site that has been growing nationally. NetBet has been sponsoring Vasco for just over a month, and its brand appears on the bottom of the front Club’ shirt. The partnership extends until December this year.
"NetBet is expanding its field of operations and marking its presence outside the European continent. Brazil, of course, is one of the most attractive and strategic sports betting markets. We're talking about a sports-loving giant, and nothing's fairer than associating the NetBet brand with a football giant. The partnership with Vasco da Gama, one of the largest Brazilian teams, is fundamental to increase the confidence of our brand among the Brazilian public," NetBet said in a statement.
This is NetBet's second sponsorship deal with a club in Brazilian Championship’s first division. In January, Fortaleza Esporte Clube announced a partnership with the sports betting company, through which club will make room for the brand in its uniform, as well as promotions and other activities with fans involving both brands.
BgC is Brazil's most respected gaming industry congress, providing unrivaled access to ministers, federal deputies, senators and local governors working to regulate this rapidly growing jurisdiction. With sports fixed odds betting, integrated casino resorts and privatization of lotteries under discussion in the Brazilian government, 2019 marks a true turning point in this vibrant emerging market. The event will be held at Tivoli Mofarrej in São Paulo and to register or become a Sponsor / Exhibitor, see all information on the official BgC website, clicking here.
Source: GMB
