GMB: Why did 1xBet decide to have presence in the static advertising spots of Brazil’s football Serie A?
Kirill Shastov: Serie A is a huge and massive tournament which is very important for people in the country. It’s in Top 10 world leagues rank with average attendance of more than 20000 people each match and enormous TV and internet coverage. For us it’s no doubt one of the most important steps to strengthen our brand awareness and gain new players’ trust and loyalty. Plus we have presence in Serie B which covers different regions then Serie A so it helps us to be with the audience in 2 top leagues.
Is the company planning to sponsor any of the Brasileirao clubs like other betting sites do in Brazil? Or maybe becoming CBF main sponsor?
We are open for big sponsorship projects not only in Brazil but all over the world. We are always in touch with clubs and CBF looking for really good opportunities. This area of market is under process of building in Brasil. It is much different from Europe for example when people know 100% what they want and we clearly understand what we get. It will come here too, it’s moving on but not so fast. As the championship is already running, we’ll come back to this question prior the next season.
What approximate percentage of all 1xBet bets have origins in Brazil? Is the country the most important market for the company?
Brasil is one of the most important markets for 1xBet but not the biggest as the situation with betting was not clear until in the country. Now when it’s almost regulated we want to build a strong and leading company here. Regarding the percent of bets coming from Brasil – since the start of Brasileirao it is constantly growing and we hope will keep growing in future.
Is 1xBet planning to obtain a license in Brazil after knowing the requirements of the new regulation? Is the licenses model better for 1xBet than the concessions one?
Of course we have such plan. For us license gives us all instruments for marketing and advertisement. We’re opening now a customer support center in Brasil and constantly track the situation with the license. For us it is one of priorities.
Argentina chose the limited concession granting system. Is 1xBet planning to apply for one?
In Argentina the situation is a bit different then in Brasil. Of course for us it is important to respect the law. Sure we will apply, let’s see what happens there, we hope all will be good.
During the last weeks, 1xBet has signed agreements to improve performance in Latin America with Pay4Fun, Espresso Games and Patagonia Entertainment, among others ... What are your objectives in the region and how do you see its growth?
Our key and main target is to give the best product for the customer. What does it mean in betting – easy and clear platform, easy depositing-withdraw operations and the product itself. We’re targeting to connect as many payment systems as we can, we already have the best betting product, but we are always improving in mini games, casinos, e-games and everything which is interesting for the customers and we want to show that our platform if friendly for users. This will help us to attract new players.
The Copa America tournament in Brazil is just about to begin. What advantages does 1xBet offer to bettors in this football tournament?
If you’re a fan of betting you’ll find full list of markets and events. We offer high odds for the Copa America. Plus if you want to try 1xBet use promo code Gamesbras which will offer you a very interesting bonus on first deposit.
Can you confirm the agreement with Barcelona team in Spain? What does this represent for 1xBet?
Please, keep patience. We are about to make the announcement which will rock the betting society. Believe me, that is what really called breaking news.
Finally, how are Zitro's products working in your portfolio after the agreement signed this year?
For us it’s a pleasure to work with such company as Zitro. They are doing great product interesting for players and really well done. So we are happy to have their products on our site – as we already mentioned for us it’s very important to deliver all good stuff we can to the players – it keeps them interested, active and loyal to the brand.
Source. Exclusive GMB
