VIE 16 DE ABRIL DE 2021 - 00:45hs.
International betting firms

Betcris, Caliente and Fun88 sponsor Brasil’s Copa América 2019 with pitch ad boards

Copa America is being played in different cities of Brazil, a market that recently legalized sports betting and is currently in the process of regulation. Three international sites interested in Latin America appear in the advertising boards of all the matches of the tournament organized by Conmebol: Betcris, Caliente.mx and the Asian Fun88, which takes advantage of Japan's participation in the tournament to expand its brand in the region.

Betcris is a Costa Rican company founded in 1985 that offers online gambling services, including sports betting, online casino games, online bingo games and mobile games and live betting. The company offers online services internationally, and face-to-face service in more than 100 locations throughout Latin America.

Currently, Betcris also has the official sponsorship of the Mexican National Team for four years, a country where it has achieved a strong expansion. The company also seeks to obtain a license to operate in Argentina through TV Global Enterprises, operator of BetCris, which made a partnership with Impresora Internacional de Valores (Ivisa) to register in the concession process.

On the other hand, Caliente.mx is the leading online casino and betting website in Mexico that offers a unique experience with the best technology platforms for thousands of customers. It also offers a wide variety of sports from around the world, such as football, basketball, football, baseball, tennis, boxing, among many others. The company is known for sponsoring teams and events in Mexico. In the country, it supports 17 clubs of different categories, the ATP / WTA tennis tournament in Acapulco and the local baseball leagues.

For its part, Fun88 is a bookmaker of Indonesian origin that sponsors the shirts of the English clubs Newcastle and Tottenham Hostpurs. The Spurs have close to 200 million followers in Asia and Latin America. The presence of Japan in the Copa America increased the interest of Fun88 to be present in the pitch advertising boards during the matches.

Source: Games Magazine Brasil