During the coffee break of this week BgC, a group of dancers took over the exhibition hall to introduce the brand to the market and journalists with a flash mob. At the end of the presentation, the ambassadors of the site were presented, all great sport figures as: Falcão, Oscar Schmidt, Thaísa Daher and Rodrigo Nogueira (Minotauro).
Betsul’s CEO, Argentine Fernando Rivas, was present at the event in a climate of celebration. "We are starting Betsul operations in the main South American market, which is Brazil. But we intend to extend to the entire South American continent. Now our moment is focused 100% in Brazil, to serve a market that is in ascendancy," he explained.
Betsul also took the opportunity to present to the market an unprecedented project, “Jogo do Bem”, the Brazilian arm of “Gambling for Change”, an organization that aims to revolutionize the sports betting market worldwide.
This is a pioneering initiative by Betsul around the world, which allocates an amount of value collected through site bets to a cause or social institution. With each new bet on the site, the bettor makes his contribution. This does not entail any additional cost to the bettor, it is Betsul who apportions a percentage of his profit to do good.
"A project never seen before in Brazil. It is a huge pleasure to be part of this team," said Falcão, ambassador of the brand.
The digital influencer Rudy Landucci also attended the event and cheered everyone with his impressions. "Falcao, would you bet all your money on the Brazilian Team during the Copa América?" he asked, making his characteristic representation of coach Tite. The athlete's response was categorical: "All my money, no."
The site www.betsul.com is already online and can be accessed in desktop and mobile versions. Through the website, the internaut has free access to statistics and news on the sports world. To bet, the user must be over 18 years old and register with a minimum credit of R$ 20 (US$5) for betting.
Source: GMB
