Figures from Spain’s igaming regulator, La Dirección General de Ordenación del Juego (DGOJ), show betting as the main source of income for licensed operators in the market, with revenue up 26.2% from €81.7m in first quarter last year to €100.8m. Sports betting accounted for 52.2% of the total market in the quarter.
There was also significant growth in the online casino vertical, with revenue up 20.2% from €56.6m to €67.1m, making it responsible for 34.7% of the Spanish igaming market in Q1.
Aside from overall revenue, marketing costs within the Spanish igaming market were also up by 21.4% to €92.3m. Licensees spent €47.9m on advertising during the quarter, as well as €29.3m on promotions, €10.2m on affiliation costs and €4.9m on sponsorship.
However, this higher spending seemingly helped to boost player growth, with average monthly active accounts rising 13.1% year-on-year to 900,513.
Source: GMB / iGaming Business
