It is not news that the Brazilian loves sports. And the fact that the country has recently hosted some of the world's most important sporting events, such as the World Cup in 2014 and the Olympics in 2016, has made betting websites have grown a lot in Brazil in recent years.
According to the Getúlio Vargas Foundation, it is estimated that currently the online betting segment moves R$ 4 billion (US$ 1bn) per year. Several companies in this segment have been expanding their operations in the country, attracted by the increasing number of users connected to the Internet who have great interest in sports.
Despite the desire of Brazilians for this type of entertainment, the betting market in Brazil is still small, taking into account the size of the potential consumer market that can still be explored in the country. After the promulgation at the end of 2018 of Law 13.756 / 18, which creates the country sports betting modality, the market should get quite heated and the expansion of activity is certain.
Betting sites: a great move for Brazil
Most of the platforms in this segment host their sites abroad, in countries like UK, Uruguay, among others. Companies specializing in local payment intermediation play a key role in facilitating betting and financial transactions. The Fintech payout further boosts the Brazilian betting market.
Betting sites have a great potential for tax collection, which can help in reducing Brazil's fiscal deficit. A KPMG survey, conducted at the request of the Remote Gambling Association, states that tax revenue from legalizing betting in Brazil will be around R$ 1.3 billion (US$ 325m).
SEO and Link Building: The keys to betting growth in Brazil
The role of digital marketing agencies will be fundamental in the disclosure of betting sites in Brazil. And, we're not just talking about paid advertising. Betting sites can be found through organic searches. However, they need to be heavily optimized through SEO and Link Building techniques.
On-page SEO work aims to optimize Google searches through strategies related to programming, text, codes, keyword choice, menus, navigation architecture and site loading speed.
Link Building is about ensuring valuable mentions for companies on other sites which, in addition to boosting the betting site's position in organic search, helps to improve brand communication and recognition.
This is why SEO, Content Marketing and Link Building jobs, when adopted in an integrated way, are able to build a network of relevant leads for the website. This can leverage site authority considerably on Google search pages.
Therefore, it is essential for betting companies that want to work in Brazil to seek help from local digital marketing agencies. Thus, the betting sites can be recognized by the public, creating competitiveness in the still little explored, giant market of betting sites. It is an excellent opportunity to expand its market share in the largest country in South America.
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Source: Blog Pay4Fun
