The commercial agreement between Santa Cruz FC, online gaming powerhouse Pinnacle Sports, and European app developer ECLECTICA allows the club to provide the latest in mobile technology and content delivery to their fans. This strategic partnership has already opened the door to new avenues of income generation for Santa Cruz FC as part of the process.
Although fans can’t bet directly from the application itself, there is a link in the menu that leads to the Pinnacle site through a previous registration page. Once this process is completed, the user is taken to the Pinnacle site where he can bet on different sports and events.
In the environment of the app, which is available in IOS and Google Play, users are assigned a "fictitious" amount of money to bet on victory or draw in every game of any league in the world where they want to play for fun. According to their results, the user account can grow or decrease. Users must have previously registered with their data or through social networks.
Santa Cruz FC Marketing Director, Guilherme Leites, expressed the Club’s satisfaction: “The agreement is very important for the fans, because it offers another way to keep a close eye on the day to day of the club. The application provides fans an real time experience and all necessary club information aggregated into one place.”
ECLECTICA Director, Boris Posilovic, says that modernizing mobile platforms in Brazil also allows the fans to have a unique connection: “The growth of the app allows the club to be connected with their fans in a way that was not possible even ten years ago. Now the Santa Cruz can connect and communicate directly with their fans without any third parties involved and deliver content, information, and interact with their fans in real time and via multiple mediums.”
Paris Smith, Pinnacle CEO said: “Pinnacle is always striving to bring the best betting experience to everyone, everywhere. The Brazilian market is a key part of that and we are very excited about the potential this partnership with Santa Cruz FC offers. It’s great to work with an organization that is aligned with our ambitions, especially one that is so similar to us in the sense of being an innovator. Everyone at Pinnacle is looking forward to what the future has in store for our partnership with Santa Cruz FC.”
Currently, sports betting company InfnityBet is the master sponsor of the Santa Cruz Club of Brazil's C Series with presence in the central area of the team's jersey.