President Mário Bittencourt highlighted the partnership, which strengthens the club's brand abroad. "This is a partnership that reinforces the Fluminense brand internationally. It is important to have visibility outside our continent, to give the club a status of recognition, and commercially important for us and bring Flu back to market interest," said Bittencourt.
"We are happy to have joined two large organizations, Fluminense which is one of the biggest and most traditional clubs in Brazil and Kashbet, one of the fastest growing online gaming companies in the world. Brazil is open for business when it comes to gaming sponsorship," commented Michael Rocha-Keys - Commercial Entourage Sports and Entertainment Asia.
The partnership will be launched already in the game against Ceará, today (Monday 15) in the return of the Brazilian Championship, after the Copa America. KB88.com still can’t be accessed in Brazil according to local regulations, but still sees Fluminense as an excellent partner to expand its presence not only in Brazil and Latin America but also in Asia.
"Brazil is a country with a passion for sport. We believe in the market and we want our brand to gain visibility not only in Brazil but also in South America. We already have a big operation in Europe and Asia, and we look for new spaces", Louis Hao - Kashbet.
As a result, the betting industry, which is still in a legalizing stage in Brazil, has already reached half of the Brasileirão Serie A clubs:
Fluminense: Kashbet
Flamengo: Sportsbet.io
Bahia: casadeapostas.com
Botafogo: casadeapostas.com
Cruzeiro: casadeapostas.com
Santos: casadeapostas.com
Fortaleza: NetBet
Vasco: NetBet
Atlético-MG: 188BET
Corinthians: MarjoSports
Source: GMB
