The Terriers, relegated from the Premier League last season, recently inked a sponsorship deal with Paddy Power and the bookmaker’s name features heavily on the strip.
Fans didn’t take too kindly to the design – featuring a bold Paddy Power sash – when it was released on social media on Wednesday.
The club’s commercial director Sean Jarvis explained: “We’ve gone for a really modern twist on how we feature the famous Paddy Power logo.
“Paddy Power is a very forward-thinking, innovative company – that’s one of the main reasons that we’re so excited to work with them – the new ‘sash’ style logo is really eye-catching and helps maintain our reputation as being innovators too.”
Under FA regulations, sponsors’ names on a shirt can only be a maximum size of 250cm squared so, sadly, it looks like the sash will have to go.
Source: GMB / Talksport.com