The partnership between the two companies will take place over the next few years and the debut of the new uniform will be at the ESL One Cologne, a Counter-Strike: Global Offensive tournament that will take place in Germany from July 2-7. The competition will have a total prize of US$ 300,000.
Jaime Pádua F. Filho, CEO of FURIA Esports, celebrates this new partnership and believes that Nike comes to further with the organization's goals: "The agreement with Nike is pioneer in the world of eSports and provides even more credibility and sustainability to our project."
"With the support of Nike, we will continue our work of realizing dreams and creating great athletes through work, talent and persistence. We were successful with this formula in CS: GO and we hope to replicate it to other modalities," completes Jaime.
The launch campaign created by FURIA under Brand Manager Brynner Caldas aims to show the similarities between traditional sports and electronic games (eSports) and connect both worlds.
In order to carry out the agreement, FURIA had the legal support of attorney Luiz Felipe Maia, founder of FYMSA Advogados, and guidance on eSports market of eBrainz Marketing Agency.
FURIA Esports is a Brazilian electronic sports organization that started its history in Counter-Strike: Global Offensive (CS: GO), where today it has a team that is classified as one of the best in the world. Founded in August 2017, FURIA has already become one of the fastest growing companies in the eSports market.
In addition to the CS: GO team, FURIA also features teams from PlayerUnknown's Battlegrounds (PUBG) and Dota 2. It still stands out for its huge fan base engagement and unique way of creating unique content such as FURIATV, the largest streaming ownership of an electronic game team in the world.
Source: GMB
