It is no secret that Brazilian football is a showcase abroad in every way. Brasilian players, for example, often receive great attention from scouts from various markets, whether European or Asian.
The point is that several Chinese companies are coming heavy in national football, with the intention of publicizing their brands. There is thus a clear bet, Brazil and the Brazilian championship are increasingly desirable. This yields a new source of income for clubs, which is foreign sponsorship.
Fluminense, for example, is already benefiting from these partnerships after debuting in its uniform this month a deal with a Chinese online bookmaker Kashbet.
This company is a leading one in the online betting market, but also in the sponsorship market. In addition to the Flu, is already present in the uniforms of clubs such as the Italian Roma, the German Bayern Leverkusen and the Dutch Ajax.
In addition to the uniforms, Kashbet will be present in several advertising spaces of the great Maracana stadium, which is a strategy adopted by several companies of this sector in China.
Brazilian football has huge visibility in China
The Chinese love football and love Brazilian football even more. This gives rise mainly to the interest of bookmakers in investing in this niche. After all, with the high visibility of Brazil games in China and the passion of Brazilians for betting, it turns out to be the perfect marriage.
In the recent Copa America, even those who had the most attentive eyes could notice advertising signs in Mandarin. Several Chinese online bookmakers have put their names there, which is a marketing move that is working for all sides.
Brazilian betting market attractive
Brazil currently moves US$ 3 to 4 billion in online bookmakers. Today it is forbidden to place sports bets online in Brazil, which leads thousands of Brazilian gamblers to seek foreign sites.
China is just one of many countries in which sports betting enthusiasts in Brazil seek refuge. In Japan, the United Kingdom and Portugal there are also good bookmakers who offer the option of betting on Brazilian football.
The union of this growing market with the passion of Brazilians is a huge attraction for Chinese companies. They have billions of dollars to invest and are keen to monetize their business with Brazilian clubs.
The next step for these companies is to gain space in the advertising breaks of the football championship games in Brazil. Due to the high number of viewers on TV, this will surely yield good deals for the Chinese.
In addition, it is expected to see more investment from major Chinese business groups in more club sponsorships in Brazil. It's the kind of business that, according to economics experts, can't go wrong.
This scenario is very favorable to the country's football in the medium term. This capital injection in clubs will give teams more purchasing power, enabling Brazil to be more competitive in international competitions, such as the Copa Libertadores and the Clubs World Cup.
Source: GMB / Portal Correio (Brazil)
