GMB – Let’s talk first about BetGames.TV. Tell us about the firm’s trajectory and the products features that make them different to others in the market?
Eddie Morales - BetGames.TV is a company of Lithuanian origin. Lithuania is a country that obviously after it became independent of the Soviet Union developed very fast from the technological point of view. We are a young company created in 2012 and have developed our games in a different way than other operators of bingo and casinos games because it is not a bookmaker; is a product we can call hybrid. What does that mean? BetGames.tv, as its name suggests, offers games where you bet in a TV studio environment. So, they are games where you bet on an event, much like a casino or a fast lottery, but with a system practically equal to sports betting with simple, combined games, with suggestions in future bets and, of course, with prices compatibles with each market. This is BetGames.TV, a very different company that connects traditional betting with popular lotteries and casino or table games.
BetGames.TV participated in the BgC for the first time as an exhibitor. What triggered the company's interest in having a booth at the event?
Because obviously with the approval of the sports betting law the Brazilian market is attracting more attention than in any other moment, and we hope that this year it will finally become reality within the period that the regulator takes to make regulation and open the market. For us, it's the same if the country opens just sports betting or the whole betting market because we act on both sides. So, for us, this is a great opportunity, not just Brazil, but all Latin America. We are growing as a company in terms of structure and investment for free markets outside of Europe and Africa, which for us are more powerful markets. That is why we attended BgC in Brazil with a booth. We’ve been also in Miami, Lima in Peru, and we will surely do more acts in other Latin American countries like Colombia and Argentina.
And how did you see this year’s BgC edition? Do you think it was a relevant event for BetGames.TV's projects?
For me, these events in the commercial area in Latin America do not interest me so much in the lectures or panels, that are important of course. I worked with operators for many years, so I know that what draws the most attention are things in relation to regulation because that is what will mark the trajectory of the game in each operator. But for me it is an opportunity to networking, meet the local operators with whom we can collaborate, meet more people in the country. Obviously, thanks to technology we usually talk via whatsapp, e-mail, but I believe that in Latin America we are accustomed to making contact in person, more closely and to create empathy, which by technological ways is not so easy.
What is the company's project for Brazil? What products do you want to offer and which audience do you intend to reach?
Obviously in Brazil we would like to make contacts with operators who first want to know our product because Brazil has a market that, despite not being regulated, there are with many operations running. We want them to know our products because it is a different solution; it is not sports betting and neither just casino games; is an offer that combines both. I think it is a project that can work very well in Brazil because the tradition of gambling in the country focuses heavily on sports betting, casinos, roulette, jogo do bicho and video bingo. We want to offer a local alternative for when operators are ready to go out with the online gaming sector because we have the right product for them. But first, there is an education process that is very important.
Source: Exclusive Games Magazine Brasil
