LUN 29 DE ABRIL DE 2024 - 12:00hs.
Impact of the news on Brazil’s media

O Globo: Government projects revenues of up to US$ 1.6 billion with sports betting

The most important newspaper in Brazil reports that the federal government intends to regulate the sports betting sector by the end of the year in the country. The sector can move from US$ 1.35bn to US$ 1.6bn per year when it reaches maturity. According to a study by the Ministry of Economy, this would happen five years after regulation, according to journalist Adalberto Leister Filho in his article on O Globo.

"We launched a public consultation. We gave the market 30 days to comment with suggestions. The idea is to spend another 30 days in study and to go to the regulation in mid-October or November," said Alexandre Manoel Angelo da Silva, National Secretary for Evaluation. of Public Policy, Planning, Energy and Lottery of the Ministry of Economy, during a seminar on sports betting promoted by the Paulista Football Federation (FPF) held yesterday in Sao Paulo.

At the public consultation, the government asked a series of seven questions to be answered by stakeholders. Among the issues is the regime that should be adopted in Brazil: concession or permission. That is, whether the government will grant exploitation rights to some companies or just create a series of rules for interested companies to operate in the country.

"The model to be adopted will depend greatly on public consultation. With the concession, a fixed number of operators would be established. It will determine a period that will be 10 or 15 years. If it is by permission, it is enough for the company to meet certain requirements that will allow them to operate and will have license in Brazil," explains the secretary.

Revenues

According to projections of the Ministry of Economy, the sector can move from US$ 1.35bn to US$ 1.6bn per year when it reaches maturity in the country, what could happen five years after regulation.

Regulation can also make international bookmakers interested in sponsoring clubs. In England, for example, 11 of the 20 first division clubs have a bookmaker as their master sponsor.

"Certainly there will be a lot of interest from these operators to sponsor the Brazilian clubs because the teams are their main objective. This market gap will be filled," believes the secretary.

Source: GMB / O Globo