Why do you think Brazil is such an attractive market?
The greatest virtue of Brazil is its dimension as a country. That generates that the day that it decides to regulate the activity is going to become the opening of the biggest market in the last 10 years. In the region has already opened Colombia, Buenos Aires is in full process but Brazil will overshadow all other initiatives and that is where the greatest expectation arises.
What has this market that is not found in other jurisdictions?
Before answering that question you have to see where regulation is going to be implemented, whether online casinos should be associated with land-based, etc. It is not yet clear how this market will look and then it is difficult to see where it is going to differ.
The profile of the Brazilian bettor is very interesting, his style of play, the Portuguese language. Companies that are thinking about entering must make an additional effort to enter and conquer them. This will make it a different market, rather than by its regulation on the soft skills side.
What is the importance of events like the BgC for the industry?
It is important to bring together the industry, all stakeholders in the industry as operators, regulators, suppliers, government entities and potential investors. You have to join forces to be able to present laws, to express what the consumer wants and what the industry is prepared to do accordingly.
And in particular, what is the vision of Play'n Go about working in Brazil?
In our case it is important to come here because we want to prepare for when the time comes to certify most of our games and enter the market on a regular basis. We specialize in regulated markets, which is where we have the best performance. So, coming to these events defines a bit the roadmap that we must follow.
Source: BgC 2019 official website
