LUN 6 DE MAYO DE 2024 - 06:28hs.
Brazilian Advertising Association

Witoldo Hendrich Jr. to be part of ABP’s Fiscal Council, takes office on July 16th

Witoldo Hendrich Júnior, Chief Legal Officer of Online IPS and Founder of Hendrich Advogados, takes office next July 16that the Board of Directors of the Brazilian Advertising Association (ABP by its name in Portuguese). He promises to strive to break the stigma of the gaming industry with Brazil's advertising and marketing players. 'I see a lot of synergy between the ABP, its members and the international gaming industry,' Witoldo told Games Magazine Brasil.

"Knowing so many people in the gaming industry worldwide as we know, helping in this dialogue is the least I can do," Witoldo said.

He recalls that Hendrix Digital Content founder, Luciana Hendrich, was the mentor of NetBet's coming to Brazil last year, as well as working on the coming of other giants in the industry.

"I only see good things happening," said the lawyer, who can’t give details of ongoing negotiations.

The Brazilian Advertising Association already has its next president, chosen for the biennium 2019/2021. The elected one was Bruno Dreux, partner of the agency Amo. Possession is scheduled for July 16th.

"Bruno is the new president, elected to the position for the next two years. He also invited me. He is a person of vision and usually surrounds himself with good people. I could not refuse the invitation," explains Witoldo.

"Advertising is changing in all over the world, it's a moment of transformation, innovation and, of course, many questions." The ABP must act to make the information flow throughout the national and international market, building this new path,"said Dreux.

The new board of ABP has representatives from advertising agencies, advertisers and media vehicles. Check out the members of the group that will lead the association until 2021:

President:
Bruno Dreux - Managing Partner of Amo agency

Vice-President:
Livia Marquez - Ex-Head of Youtube Space

Supervisory Board:
Jued Andari - Commercial Director of Eletromídia / Rio de Janeiro and Northeast
Mariana Souza - Financial Manager of Amo agency
Witoldo Hendrich Jr. - Partner at the Hendrik Law Firm

Board of Directors:
Alexandre Cres - Facebook Partner
Álvaro Rodrigues -CEO and CCO of Fullpack agency
André Vinicius - Executive Director Adsales of UOL
Cristina Diogo - Commercial Head of JCDecaux Brasil
Daniel Brito - Coordinator of Miami Ad School Rio and Senior Creative of Rede Globo
Dudu Lopes - CEO of Silence
Edney Souza - Digital House Academic Director
Fatima Rendeiro - Head of In Loco University
Felipe Heimbeck - Commercial Director of Rede Globo
Gabriel Pinto - Manager of Casa Firjan
Luís Claudio Salvestroni - Creative Director of Z +
Roberto Oliveira - Advertising Manager at Elemidia

Source: Games Magazine Brasil