DOM 5 DE MAYO DE 2024 - 11:20hs.
Leonardo Improta, Golden Race’ Sales Manager for LatAm

"It is a great satisfaction to know what is happening with the gaming sector in Brazil"

Golden Race, a sports and virtual betting software developer, participated in BgC this year in anticipation of the regulation of the activity in the country. A Brazilian who has been working abroad for seven years, Leonardo Improta, Sales Manager for LatAm, spoke with GMB about the products that the company has especially developed for Brazil and also comments his satisfaction of seeing the industry, even if slowly, develop in the country, which could have happened “a long time ago.”

GMB - Golden Race participated in the BgC a few years ago, how important is the event for the company and, as a Brazilian, do you believe that the event also helps the national market to develop?
Leonardo Improta - BgC is a very important congress and is seen as a fair in Brazil. It is a good opportunity to show the businessman outside what is really happening in the Brazilian market. Of course, when you join several companies and international investors you also talk a lot about business. But the most relevant is what is happening on the market today. It was great to be at the event to get to know what is being done and try to support it in the way you can.

What is your assessment of the legalization process of the gaming sector in Brazil after different news such as LOTEX privatization, new projects at the Congress and the approval of sports betting?
I think it's a step that Brazil needed to take for a long time. As a Brazilian, I know how complicated things are when you depend a little on politics. But, the importance of having already approved and the steps that have been taken, it is a great satisfaction to know that this is happening in Brazil. I have been working for seven years outside the country and we see the Brazilian market, which has great potential, to waste this approval, this regulation, with the irregular market where we all lose.                                                                                                      
In your opinion, what is missing so that the Brazilian population accepts the gaming industry and supports the legalization of the activity?
Speaking as a Brazilian citizen, we stop collecting taxes, generating jobs and bringing an investment to the country that is very important, while in all countries of the world is well regulated and encouraged. The Brazilian still needs to understand and withdraw this bad image that gaming has because we it is an activity that exists worldwide, with a reference city like Las Vegas that has a huge market revolving around casinos. So, it's a growing industry that will bring a lot to Brazil.

Does Golden Race have a project and products prepared for Brazil, aiming at the moment when the country has a regulated market?
We are preparing commercial parts in Portuguese as a translation of pages, narration of games and some products directly to the national market as the 3D Virtual Brazilian Championship. It is something that is already “in the oven”, for releasing and we are waiting and getting ready to work in Brazil. We work in Latin America as a whole, with events like the Copa Libertadores and the World Cup, but this development is a special novelty for Brazilians.

Finally, tell us a little bit about the company offer to the market
Golden Race is a sports and virtual betting software solution company. We have integrated more than 350 sites with our product, printing 15 million tickets per day on our virtual gaming system of pre-recorded racing of dogs, horses, go-karts, motorbike. We have a very wide range of products. We can contribute to a sports betting page aggregating our products or also delivering it directly to the retailer, these are our two ways of working.

Source: Exclusive Games Magazine Brasil