Last night, the strong presence of the brand on the advertising boards of the game played in the Arena do Gremio by the quarterfinals of the Copa Libertadores was quite overwhelming. Conmebol has not yet made the agreement official but Betfair has already been included in the official brand banner that is placed behind the players in post-match interviews. With this, Conmebol has a total of 9 sponsors. Betfair joins Qatar Airways, Amstel, Bridgestone, Santander, Gatorade, Mastercard, Rexona and Tag Heuer.
The brand also had an important presence last night on the boards of the game played in Belo Horizonte, between Atletico Mineiro and La Equidad, valid for the quarterfinals of the Copa Sudamericana.
Taking into account that the sponsorship is regional and that in each country there are different regulations, Betfair chose to point its advertising to the Betfair.net site where it is barely described in Spanish and Portuguese how the Libertadores and Sudamericana Cups are disputed but it is clarified that the site is not for betting.
In this way, the company seeks to gain presence in the continent at a time when countries such as Brazil and Argentina open their betting markets and evaluate the forms of regulation. The .net extension allows to avoid the IP blockages that certain local governments of South American countries exercise over betting sites.
Betfair is considered one of the three largest online sports betting operators in the world. Thanks to the use of the latest technological advances, the company processes more than five million operations per day, carried out by its more than four million registered users worldwide. In addition to sports betting, Betfair offers a portfolio of innovative products such as casino or poker.
The company has about 2,000 employees worldwide and has signed more than 40 letters of understanding with sport regulators and other legislative authorities. Betfair has a website translated into 17 languages and has the honor of having been awarded twice with the prestigious Queen's Award for Enterprise (awarded by the Queen of England), with an award for Innovation in 2003 and another for International Trade in 2008. In Spain, Betfair has hired Brazilian football star Rivaldo as ambassador of its brand, who writes a weekly opinion column on various topics.
Source: GMB