VIE 29 DE MARZO DE 2024 - 04:01hs.
Fordzilla

Ford launches its own esports virtual racing teams

Ford has launched the Fordzilla brand to house its first ever eSports competitors, who will compete in games like Forza Motorsport 7, developed by Turn 10 Studios, a company owned by Microsoft Game Studios. “Now is the time to take all our know-how and apply it to the world of eSports,” commented Roelant de Waard, Vice President, Marketing Sales & Service of Ford in Europe.

Ford will recruit top eSports drivers in France, Germany, Italy, Spain and the UK for its own eSports virtual racing teams that will compete in games like Forza Motorsport 7. According to the multinational automaker, millions of people play Forza games each month, and one million players choose Ford vehicles.

Roelant de Waard, Vice President, Marketing Sales & Service of Ford in Europe discussed the venture in a release: “We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports, capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles.”

Starting at Gamescom in Cologne, Fordzilla will be recruiting national teams for France, Germany, Italy, Spain, and the United Kingdom. From there, it will form a mixed European roster that’s comprised of the best players from each national squad.

Justin Osmer, Senior Manager of Partnership Development at Turn 10 Studios added: “We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives.”

“With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate,” Osmer concluded.

Source: GMB