The highest increase in gambling advertising is seen in online casinos sector. Twenty percent of the spend on gambling adverts was on promoting sports betting, while 25% went to promoting other gambling products.
An average of 64 different companies are promoting their gambling products each month. The number is about 35% higher than the number of companies promoting gambling products a year ago. Eighty percent of gambling advertising spending was on Television.
In March, Media Authority of Hamburg Schleswig-Holstein issued a notice prohibiting TV and radio stations from airing gambling advertisements.
Germany’s online gambling market is currently entering a new ‘toleration’ phase, in which operators will be allowed to apply for interim online sports betting licenses come January 2020. But these licenses will only be valid until July 1, 2021, by which time the 16 German states hope to reach agreement on a new, permanent, federal gambling treaty that may or may not allow online casino products.
Among the guidelines recently laid out for would-be German online applicants is that merely being awarded an interim license won’t be enough to allow an operator to advertise their products to German punters. That will require a separate license from Germany’s telecom watchdog, injecting yet more bureaucracy into an already labyrinthine process.
Source: GMB / Calvin Ayre
