With the rise of video and the ever-increasing use of multiple devices, ‘The Monetisation of OTT and Data’ highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.
Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.
Other key takeaway points include:
Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.”
“We want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal,” Blank added.
Source: GMB