The venue for CBLoL final will be the Jeunesse Arena, located in the Olympic Park of Rio de Janeiro. The winning team will receive the title of Brazilian champion and will represent the country at the League of Legends World Championship, which will be held in Paris, France, on November 10th.
“The brand has been following the growth of electronic sports and understands that it is not a passing trend. That's why we decided to invest in this territory in order to boost its growth in Brazil, just as the brand has done with other sports in recent years,” says Antacli.
The manager assures that through the ‘Torcida Que Sua’ (Cheers That is Yours) concept proposed by eBrainz and the INTZ sponsorship, OMO Sports will promote eSports, honoring and encouraging the cheerleading crowd for their heart team. "OMO recognizes in eSports the same ability that conventional sports have to bring people together and move their emotions positively, especially when it comes to the young audience, whom the brand wants to be closer to."
In addition, Antacli states: “The brand identifies important synergies with activity that go back to OMO's historical relationship with the consumer and the need to always be ahead in its category innovation, promoting trends in the industry, such as the launch of OMO Sports.”
Finally, the manager adds that OMO intends to expand its presence and performance in the world of games and eSports and, as it has done with other sports throughout its history, seeks to participate in the construction and expansion of the sport. “The important thing is to make sure that this approach is genuinely realized, so we want to learn more from the community, the fans, the teams, players, content producers, and all the agents that are part of this ecosystem,” concludes Antacli.
Source: Exclusive Games Magazine Brasil
