Dafabet, in the field of online gambling, has been leading the Asian market since 2004. In Brazil it has recently landed but has plans to offer opportunities to Brazilian gamblers.
In addition to football, the site has sports betting possibilities such as basketball, volleyball, boxing, tennis, motor sports and MMA. Innovatively, it also offered last month a type of bet that runs away from the traditional: Neymar's fate. Brazilians can still bet if the star stays at Paris Saint-Germain or goes to another club.
In a game of the Brazilian Championship, for example, the client may, in addition to guessing the result, bet on which player will score the most goals, how many cards will be applied by the referee or the number of corner kicks - even after the start of the match.
“Our plan is to make a major investment in the Brazilian market. We believe the size of the country and its cultural richness make Brazil and us a perfect match,” said Kasper Trier, the company's chief marketing officer, in an exclusive interview with Torcedores. In addition to Celtic, Dafabet sponsors the English Norwich City and Fulham. The gambling site was the first company in the business to invest in a football team in the English Premier League.
“Our idea is to provide the best sports betting experience possible for all sports lovers,” said Trier. "If there is something you want to bet on and it doesn't exist on our site, just contact us and we'll see if we can add it."
Dafabet's goal now is to create a relationship with Brazilians and build customer loyalty, which is not yet closely related to sports betting. “Strong communication is not simply speaking the same language, but also understanding the culture. We have a policy of hiring Brazilians whenever we can to create a bond with the country,” said the marketing director.
“Although online gambling seems to have been around for a long time, it is still a young internet phenomenon. Brazil is going through a process that many other countries have already gone through, [dealing with the betting segment]. We are confident and happy,” he said.
Source: GMB / Torcedores.com
