“Netbet believes in the evolution of sports in the Northeast and will give all the necessary support so that they have the opportunity to compete evenly with the teams from the south of Brazil. After football, which we support with sponsorship in several clubs, we believe that basketball is one of the most popular sports in the country. Basketball in Ceará opens us the momentum and is the ideal time to expand the brand and support,” said NetBet’s Country Manager Brazil, exclusively for Games Magazine Brasil.
"Netbet is a partner that has DNA in sports and comes with the strength of a consolidated brand and weight in the market. Basketball Cearense is a project that has conquered the entire Northeast region and Brazil. In addition to our expressive delivery numbers of spontaneous media, we have the current NBB audience record, with passionate fans and team engagements, so we have identified in this partnership many synergies to work on with the certainty that this is just the first step in a fruitful and lasting relationship," Thalis Braga, president of Basketball Cearense, told GMB.
In this case, the brand will be located in the player’s shorts of the Cearense Basketball Association, a club that was founded on June 23, 2012 and is the first North-Northeast representative to participate in the Brazilian basketball elite playing the New Basketball Brazil (NBB), promoted by the National Basketball League (LNB).
Throughout its first years of life, Cearense Basketball has been increasingly conquering the affection, charisma and heart of the Cearenses, arousing passion and smiles wherever it goes.
With a solid, pioneering and innovative project, the club now dreams of flights at new altitudes, taking the name of the state of Ceará and the pride of its people to ever higher levels. In the 2018/19 season of the NBB, the Cearense team reached the quarterfinals of the competition, being defeated by Mogi das Cruzes, from São Paulo.
NetBet has already been investing in Brazilian football in 2019. Currently, the betting site has its brand displayed on the front jerseys of Vasco, Fortaleza and CSA, and has agreed with SportPromotion to place the logo on the advertising boards in the stadiums during the games of the Brasileirão championship. Now, the company adds to its portfolio the basketball of Ceará, and in the next few days could announce another innovative partnership within the Brazilian sport.
NEW SPONSORSHIP IN MEXICO
Last week, NetBet also expanded its brand presence in Mexican football. The company is new sponsor of the popular Tiburones Rojos (Red Sharks) of Veracruz until the end of 2019, the city's port team that plays in the First Division of the Aztec country.
Source: Exclusive Games Magazine Brasil
