In less than three months of operation in Brazil, Betsul, whose slogan is “the best sports betting site in South America”, reveals large investments in the country.
Following the launch of the betting platform in June and the press presentation of four major ambassadors, the idols Falcon, Oscar Schmidt, Rodrigo Minotauro and Thaisa Daher, Betsul surprised once again today (Wednesday 4) with its presence on the pages of Cartola FC, the fantasy game from Brazilian media giant Globo.
With over 7 million app installs and an average of 10 million monthly users, Cartola is today one of the most successful games in Brazil, whose audience has a total fit with the sportsbook universe.
The channel has long become something of an object of desire for the major players in the segment. Until then, however, Globo had not shown interest in this type of sponsorship.
"This partnership with Cartola and Globo represents another major investment of Betsul in Brazil. The expectations are high, and we are very happy," said Fernando Rivas, CEO of Betsul, exclusively to Games Magazine Brasil.
According to Rivas, the partnership between the brands is exclusive and will continue until the end of 2019. In addition to the display of banners within Cartola, the statistics page betsul.net was created especially for the initiative.
"It is not in our interest to force Cartola’s players into the betting world. First, we want to help them build their teams with our rich database. Then, when they gain confidence and if it is in their interest, they can follow the fun on our site," concludes Rivas.
Betsul is a website licensed by Curacao eGaming, with regulation and registration in Curacao. Registration number: 8048 / JAZ2019-017.
Source: Exclusive Games Magazine Brasil
