The agreement with Atlético-GO contemplates the presence in the central area of the team shirt as it is a master sponsorship for the next two years and covers all teams of the club, not just men's football. estadium.bet will be in all material, backdrop, plates, website and social networks.
In 2019, the "Dragon" won the 14th champion title of Goiás state by beating Goiás in the final by the aggregate score of 4-0. Ranked fourth in Serie B, it secured the third access in his history to Serie A 2020, becoming one of the great traditional Serie B teams.
“We chose Atletico-GO because we believe in organizing the work of the board and we promise that there will be several sweepstakes promotions tickets, shirts, etc., since the idea is to interact with the fans and to help the club with the participation of the fans,” says Kani Altug, CEO of the company to Games Magazine Brasil.
On the other hand, the president of the Pernambuco Football Federation (FPF), Evandro Carvalho, confirmed that “estadium.bet, form Germany and one of the largest in the world in this market, will fund all the refereeing and the VAR in the quarterfinals, semifinal and next Pernambucano 2020.”
The contract will be signed next week, calling the competition the Pernambuco estadium.bet 2020 Championship, something the FPF had already done with Coca-Cola, Chevrolet and Celpe. In the last two years, however, the competition has had no master sponsor.
Clubs spend up to R$ 7,000 (US$ 1,700) per game, with refereeing. With this, they can save almost R$ 90,000 (US$ 22,000), if they reach the final. Amount equivalent to the TV quota of the country clubs. In the case of VAR, the investment would be about R$ 30,000 (US$ 7,300) per game. It is also supported by the sponsorship.
“This year there is a significant plus, as the Federation will fund the football referee of the Championship thanks to estadium.bet's contribution. This is the first time in Brazil that this happens,” said Carvalho.
“Our appetite is big in the Brazilian market and we want to be one of the biggest players here. In a few days we will also announce agreements with other clubs and an ambassador who will represent our brand very well”, promises Altug.
“We work in 16 countries and today in Germany alone we have 592 stores. We are looking forward to the regulation because we have the best store model and the best market terminal for Brazil,” concludes the businessman.
Source: Exclusive Games Magazine Brasil
