The trade deal was struck after the company was a major player in Coritiba's business last season when the club returned to Serie A.
MarjoSports noticed a potential partner in Coxa, as it had the best audience average of the 2019 B-Series and also experienced a new moment of redemption of its fans with the My Coritiba membership plan that already has over 23,000 members.
This mobilization that resulted in the field also directly influenced the negotiation of master sponsorship for the coming year. Previously, MarjoSports was displayed on the back of the ‘alviverde’ shirt and also on the shorts of the players.
“Having MarjoSports' support in another season and to see that the company believes in the club's project, in the greatness of Coritiba with its fans that returned to Couto Pereira, is a satisfaction. Both institutions are strengthened by this contract, being a very important extra-field reinforcement”, explains Coritiba marketing director Rafael Saling.
Saling also points out that the visibility of the partner brand is also in the club's main online and offline properties, such as website and social networks, in addition to signs at Couto Pereira stadium and Bayard Osna Training Center.
“For our company, that lives on sports, the promotion of the brand with Coritiba is extremely representative. With this sponsorship, we strengthened our relationship with a major club in Paraná state, which is experiencing a moment of expansion and major resumptions; the movement of calling the fans to the stadium in 2019 was fantastic and decisive for the decision of 2020,” said Jorge Dias, director of MarjoSports.
Source: GMB
