From 2:30 p.m. to 3:15 p.m. on Wednesday, February 5, deputy Bacelar will give a lecture on “Public consultation results, regulation-in-progress and the sale of LOTEX: Understanding a year of big change in the Brazilian market.” He will answer questions to the interested parties such as what have been the results of the public consultations carried out by the Ministry of Economy in 2019, the imminent plans for the regulation of online and offline sports betting, and how it can change the Lottery scenario in Brazil with the recent LOTEX tender won by the consortium formed by Scientific Games and IGT.
Then (3:15 p.m. - 4:00 p.m.), the panel “Brazil Operators' Panel: Understanding Your Fanbase and Providing Them Value” will be attended by experts such as Alberto Alfieri (Chief Operating Officer, Bet Entertainment Technologies), Thomas Carvalhães (LV Group Country Manager - Brazil and LatAm, LeoVegas Group), André Gelfi (Founder & CEO, Suaposta) and Alessandro Valente, (CEO, SuperAffiliates). They will describe the Brazilian bettor's profile, challenges for operators, payment processes, affiliate marketing and practical effects of future regulation, among other issues.
This is the complete schedule of the “Brazil, Mexico, Central America and Caribbean Seminar”, in ICE London 2020:
Wednesday 5th February 2020
12:00 – 12:15 Opening address by Executive Director of CIBELAE, Rodrigo Cigliutti
12:15 – 12:45 The shape of the Costa Rican gambling market in 2020-2021
• What sanctions does the JPS plan to impose on illegal gambling activity and which social causes will the funds go to?
• With the launch of several new lottery games in Costa Rica in 2019, what does the future of land-based gaming look like in the country?
• Online sports betting in Costa Rica: Is there a timeline for the legalisation of a new online vertical?
Esmeralda Britton, President, Junta de la Protección Social
12:45 – 1:30 Lunch
1:30 – 2:00 From 29th July to now… Understanding legislative and regulatory progress in Puerto Rico
• With the estimated value of the Puerto Rican market at $3 billion by 2023, what should operators know before considering a license?
• Puerto Rican Player Profiles: Who is the sports betting demographic likely to be and what is their average disposable income?
• What provisions does the law include on responsible gambling, identity verification and AML?
Jaime Irizarry, Director of Games of Chance, Puerto Rico Tourism Company
2:00 – 2:30 Tax reform, mergers and new online regulation? How to get a slice of the Mexican gambling market!
• What reforms are being made to taxation in Mexico and how will they affect operators?
• How will the Mexican market change with the merger of the National Lottery and Pronóstico?
• Need to know! What must operators be aware of if they want to enter the Mexican market?
Miguel Ochoa, President, AIEJA
2:30 – 3:15 Public consultation results, regulation-in-progress and the sale of LOTEX: Understanding a year of big change in the Brazilian market
• What has been the result of the public consultation carried out by SECAP in 2019?
• Imminent plans for the regulation of land-based and online sports betting: How should operators prepare?
• How will the recent sale of LOTEX to an IGT and Scientific Games conglomerate change the face of traditional lottery games in Brazil?
Federal Deputy Bacelar, Gaming Regulation Commission, Chamber of Deputies of Brazil
3:15 – 4:00 Brazil Operators’ Panel: Understanding Your Fanbase and Providing Them Value
• What are the most popular betting markets among Brazilian customers?
• Player profiles: Customer expectations, lifetime value, gaming habits
• Practical challenges of operating in Brazil: processing payments, localising your offering, forming local partnerships
• Industry growth paths: Sports sponsorships, traditional & affiliate marketing
• Driving engagement with customers: exclusive offers, content, betting tips – what keeps your customers onsite?
• Practical effects of upcoming regulation on operators and user experience
Alberto Alfieri, Chief Operating Officer, Bet Entertainment Technologies
Thomas Carvalhães, LV Group Country Manager - Brazil and LatAm, LeoVegas Group
André Gelfi, Founder & CEO, Suaposta
Alessandro Valente, CEO, SuperAfiliados
Source: GMB
