Intralot Brasil announced that Keno Minas paid over R$ 73 million (US$ 17m) to bettors of the Minas Gerais lottery in 2019. “LUCK, that is the word that accompanies our games!”, said the company in the post of its Instagram profile.
“Bet and be part of our history in 2020! Run to meet Keno and his family of lottery games that make a lot more players win,” invites the company after announcing the millionaire prize given last year to winners.
Launched in 2010, Keno Minas was the first game operated and marketed by Intralot do Brasil, in Minas Gerais, for the contract with the Loteria Mineira. It is a prediction game with fixed odds and draws every 4 minutes, where the bettor chooses from 1 to 10 numbers from the 80 available and 20 numbers are drawn.
Bettors have more chances in the more than 400 lucky draws that happen daily at their lucky points located throughout the state of Minas Gerais spread over Belo Horizonte, Poços de Caldas, Machad, Varginha, Diamantina, Governador Valadares, Uberlandia, Uberaba, Contagem, Montes Claros, Ipatinga, Curvelo, Sete Lagoas, Januaria, Pirapora, Teofilo Otoni, Araxa, Pouso Alegre, Divinopolis, Barbacena, Juiz de Fora, Carrancas, Oliveira and Alvinópolis, among others.
Present in more than 52 jurisdictions and with a team of approximately 5,100 employees, Intralot has established its presence on five continents. Since its founding in 1992, the company has applied state-of-the-art technology to develop complete solutions related to the creation, development, operation and support of betting games for the entertainment industry.
With global sales of over 1 billion euros annually, the company guarantees its customers a solid and reliable partnership.
With its own headquarters in Brazil since 2008, in March 2010 Intralot took another step in its trajectory of global expansion and consolidated its presence in Latin America by signing a contract with the Lottery of the State of Minas Gerais, whose position stands out in the gaming scenario of Brazil, with almost 100 years of tradition in social investment through programs to encourage sport, education, health and development across the state.
Intralot's subsidiary, Intralot Brasil, started operating in 2010 with Loteria Mineira with the launch of its first game, Keno Minas. Then the partnership gave rise to new games: Multplix, Minas 5, Totolot, Totogol and Speed Race. All of them are available in more than 2,500 lottery terminals located in several points of sale in the State of Minas Gerais.
The distributed award is one of the reasons that explain the good performance of the games. Of the total collected, at least 60% goes to the prizes.
Source: GMB
