Over the past seven years the company has grown to become the dominant force in Latin America and a global player in the iGaming market. This new identity incorporates the company’s dedication to globalization, localization and innovation within the iGaming world.
Latin American culture flows through the business today despite its global presence and the new brand stays true to the company’s unrivalled localised market knowledge. Salsa is synonymous with Latin America, whether the tasty sauce or lively dance and encapsulates the business origins, beliefs and philosophy.
The new brand gives Salsa Technology scope for accelerated growth. Game design was where it all began and the Salsa Technology rebrand is being complemented with the relaunch of the famous in-house design studio. This will see several innovative and immersive games releases, including the exciting Halloween Groove Bingo and the recent LatAm classic Jogo dos Bichos Praia.
Salsa Technology has already signed its first content partnership which will be announced next Monday 27th.
Anyone wishing to find out more about the rebrand and the business plans for the year can do so at ICE London 2020.
Salsa Technology’s CEO Peter Nolte said: “We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world. Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best b2b developer of bespoke technology solutions for the iGaming industry.”
Salsa Technology’s Global Business Development Manager Victor Arias followed: “The Salsa Technology brand empowers our business and provides us with the catalyst for huge rewards. We’ve come a long way since launching Patagonia Entertainment and our future is incredibly exciting.”
Source: GMB
