JUE 28 DE MARZO DE 2024 - 07:47hs.
Until December this year

Fortaleza announces bookmaker EsporteNet as its new master sponsor

Brazilian football club Fortaleza announced that sports betting platform EsporteNet becomes its new master sponsor for the 2020 season. The brand will be displayed on the front of the ‘Tricolor’ shirt and should yield to the club an annual value exceeding R$ 1 million (US$ 240k). For Lucas Guimarães, CEO of EsporteNet, the performance of the club in 2019 was what attracted the brand's interest. “We were impressed with the structure and results presented by the club's commercial,” he explained.

The sponsorship runs until December 2020. EsporteNet is a sports betting, statistics and entertainment company. Founded by qualified professionals, it has thousands of customers around the world. It works with SSL security standard (Secure Socket Layer), online security certificate, making communications encrypted for data received or sent by the website.

“We thank EsporteNet for believing in the visibility of Fortaleza's shirt. Being our master sponsor for 2020, understanding that it is a club that manages to give back to its sponsors, that has the strength of an active, engaged and participative crowd,” highlighted President Marcelo Paz.

“We intend to publicize EsporteNet, to make the brand increasingly visible to the whole of Brazil, a brand that already has its space at the commercial level, has a portal of excellent navigability and that, from this partnership, can generate good business. When we make an agreement with a sponsor, we do not only want to expose their brand, but rather to generate business so that this partnership is fruitful and permanent,” added Paz.

 

 

For Lucas Guimarães, CEO of EsporteNet, the performance of the ‘Tricolor’ in 2019 was what sparked the brand's interest: “We followed football with the work of statistics and sports betting, and seeing the results in the championships last year, made us interested investing in Fortaleza and we got in touch with the commercial sector of the club.”

“We were impressed with the structure it was presented to us, the results presented by the club's commercial. We had other teams on our radar, but when we saw the whole organization, control, activations, marketing and commercial of Fortaleza, the passion of the fans, we were very excited to strengthen this relationship and even close the partnership for one year,” explains EsporteNet's commercial director.

Fortaleza's commercial director, Victor Simpson, claimed contractual clauses not to reveal the exact amount of the sponsorship, but Sports O POVO is based on the budget approved in December by the Deliberative Council, which foresees an investment of this proportion for the master sponsorship.

“It is a very popular company in the Brazilian betting market, a Northeastern company and this is very cool. They are already in another club, which is Confiança, and this year they are planning to launch a more robust platform and to increase their image exposure in football clubs,” said Simpson.

He also mentioned that the company was attracted by the presence of fans in the stadium and the number of supporters. With the arrival of EsporteNet, the club reaches 11 sponsors (without including the partner-supporter). “We have a good part of the shirt filled, but we cannot stop there. We have other assets, a very strong (web) TV and we are an excellent media producer," projects the commercial director.

Source: GMB