Working in collaboration with the Arena Petry Group, the brand is reshaping the existing Arena Petry into a Hard Rock Live, bringing its world-renowned entertainment to the region. After the completion of the project, the brand plans to supply even more Hard Rock energy to Greater Florianópolis with a 300-room hotel and a possible casino project, in case changes are made to the rules of the gaming sector in Brazil.
"We are excited to introduce our standard of entertainment to Florianópolis," says Todd Hricko, senior vice president, head of global development at Hard Rock International. “It was exciting and rewarding to work with the Arena Petry Group to transform the Arena, ensuring that it embraces the Hard Rock vibe, at a time when Santa Catarina welcomes the brand.”
After changes at the Petry Arena, the brand new Hard Rock Live Florianópolis will be the largest indoor arena in Brazil for entertainment, with a capacity to accommodate 17,000 participants. The venue was designed to have the ability to simultaneously host up to 10 social events and a complete show activation. Hard Rock will follow the leadership of Petry Arena, as the venue will continue to attract regional and international artists and will continue to be the largest multi-event complex in the South region of Brazil.
The Florianópolis project will consist of two additional phases after the development of Hard Rock Live. Phase II is a 300-room hotel. Subsequently, there will be the development of a casino, which depends on the possible approval of gaming regulations in Brazil. The project was designed to create more than 2,000 local jobs for the construction and development of Hard Rock Live and the hotel, as well as additional opportunities after the completion of each phase.
"We are excited to be able to partner with Hard Rock to start a new moment in the Arena Petry project," said Sandro Petry, president of the Arena Petry Group. "We are confident that the brand's passion for music and entertainment will be the perfect match for a lively and renewed Arena."
Located in the heart of Santa Catarina, close to the Serra and the most beautiful beaches, Hard Rock Live Florianópolis and its next phases will become the perfect refuge for residents and travelers. Through musical appreciation and an imaginative environment, Hard Rock Hotéis & Casinos offers products for different aspects of life - work, fun and personal. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, visit www.hardrockhotels.com.
OFFICIAL ANNOUNCEMENT AND MUSICAL SHOWS
The official announcement of the Arena Petry Group's partnership with Hard Rock International will be made this January 31st. The ceremony is scheduled for 8:00 p.m., with the presence of Todd Hricko, senior vice president, head of global development at Hard Rock International and Alex Pariente, senior vice president, Hard Rock International casino operations. They join Sandro Petry, CEO of Grupo Arena Petry, Daniel Ferreira Jr., partner and Roberto Brasil Fernandes, legal and technical adviser, to receive authorities, partners, businessmen, investors and the press. Afterwards, the public will be invited to enjoy the night's show.
Those who enjoy national rock, especially the classics that rocked the 80s, cannot miss the two shows of some of the most influential musicians on the Brazilian scene. On the same night, singer and composer Humberto Gessinger and two remnants of the band Legião Urbana - Dado Villa-Lobos and Marcelo Bonfá take the stage.
Gessinger celebrates 35 years of career just on the day of the show, and promises to bring a repertoire full of hits, such as "Infinita highway", "I who don't love you", as well as tracks from the new album "I don't see the time", released in October. Dado Villa-Lobos and Marcelo Bonfá take the stage to play hits from the albums "Dois" and "What country is this?", Which put Legião Urbana at the top of the music charts in the 80s.
Source: GMB
